The world of Canadian motorcycle racing is buzzing with excitement as Bridgestone and the Bridgestone Canadian superbike championship (CSBK) have announced a two-year extension to their partnership. This collaboration, now secured through the 2028 season underscores Bridgestone’s commitment to elevating the sport and supporting the nation’s top riders.
Since becoming the title sponsor, Bridgestone has been instrumental in enhancing competition, aiding competitors, and fostering the championship’s growth. The renewed agreement ensures that Canada’s elite riders will continue to compete on world-class racing tires, backed by Bridgestone’s extensive racing experience.
Strengthening the Foundation of Canadian Motorcycle Racing
The partnership between Bridgestone and CSBK is one of the most significant in Canadian motorcycle racing. Bridgestone’s involvement has not only elevated the competition but also strengthened the championship’s standing as the premier national road racing series in Canada. As part of the renewed agreement, Bridgestone will continue to supply spec racing tires and provide technical support to competitors.
Ross Millson, Owner of the Bridgestone Canadian Superbike Championship, expressed his enthusiasm about the extension. “This extension is a tremendous vote of confidence in the direction of the championship,” he said. “Bridgestone has been an outstanding partner both on and off the racetrack. Their commitment to innovation, competition, and the Canadian motorcycle community has helped us continue building a stronger national series. We’re excited to continue growing the series together through 2028.”
Bridgestone’s Commitment to Innovation and Support
Jim Dowell, National Sales & Racing Manager for Motorcycle Tires at Bridgestone Americas, highlighted the company’s pride in supporting motorcycle road racing in Canada. “The championship provides the perfect environment to showcase our racing technology while supporting Canada’s top riders and teams,” he noted. “We look forward to building on the success of this partnership over the next two seasons.”
This renewed partnership comes at a time when the Bridgestone Canadian Superbike Championship is experiencing significant momentum. The series has seen expanding manufacturer participation, increasing fan engagement, enhanced digital coverage, and growing commercial partnerships. These developments underscore the championship’s role as the pinnacle of motorcycle road racing in Canada.
The Impact on Riders and Teams
For riders like Ben Young the 2026 Canadian Superbike champion, Bridgestone’s support is invaluable. During a qualifying session earlier this season, Young had the opportunity to discuss technical aspects with Andrew Decker, part of Bridgestone’s on-site technical support team. This level of support ensures that riders can focus on their performance, knowing they have the best equipment and expertise behind them.
The Bridgestone Canadian Superbike Championship showcases Canada’s top professional and amateur riders competing at premier road racing circuits across the country. The championship features multiple national classes, providing a platform for riders to demonstrate their skills and compete at the highest level.
Bridgestone’s Global Reach and Local Impact
Bridgestone Americas, Inc., headquartered in Nashville, Tenn., is a global leader in tires and rubber. With over 45,000 employees worldwide, Bridgestone offers a diverse product portfolio of premium tires and advanced solutions. The company’s expertise in safe and sustainable mobility is reflected in its support for the Bridgestone Canadian Superbike Championship.
As the championship continues to grow, the extended partnership with Bridgestone ensures that the series will maintain its status as the premier motorcycle road racing series in Canada. With a focus on innovation, competition, and community support, Bridgestone and CSBK are poised to achieve even greater heights in the coming years.
