Argomenti trattati
The M24 – Motor Sport Museum is a purpose-built cultural attraction dedicated to the history and spectacle of racing, opening to the public on Friday, May 28, 2026. Located within the 24 Hours of Le Mans complex, this expansive 8600 m² venue was developed by MACO—a partnership between the ACO and Richard Mille—to celebrate the full scope of motor sport. From classic endurance prototypes to open-wheel icons, the curated exhibition brings together machines and stories from Formula 1, endurance racing, IndyCar, Can-Am and rally categories in one connected narrative designed to engage fans, families and industry professionals.
The building itself has been shaped to support an immersive visit: architectural concepts were led by Frédéric Audevard and the display experience was delivered by Raphaël Daguet and his team, The Immersers. Every corridor and gallery has been configured to convey context and atmosphere, pairing vehicles with period material and multimedia. The museum opens its doors at 10 am on opening day, and advance tickets are already available for visitors who want to secure their place for the first tours and seasonal programming.
Exhibits and design
Within the M24, visitors will find a cross-section of racing history that juxtaposes technical innovation and human achievement. The collection highlights headline series such as Formula 1 and endurance racing as well as landmark disciplines like IndyCar and Can-Am, all presented with interpretive labels, interactive displays and audiovisual elements. The exhibition strategy emphasizes the story behind each car: how regulations, engineering and driver skill combined to shape results. This combination of artifacts and storytelling aims to be both accessible for newcomers and rich in detail for aficionados, reinforcing the museum’s role as a reference for motorsport heritage.
Visitor information and access
Opening day and ticketing
Public access begins on Friday, May 28, 2026, at 10 am, and online booking is available to reserve entry slots. The ticketing system is designed to manage capacity and enhance the visitor experience; guests who prebook will receive priority entry and timed arrivals. At the same time, the institution has set up an online store so fans can preview and purchase items ahead of the physical shop’s debut. The museum’s online presence includes product listings, allowing collectors and supporters to secure official merchandise before they arrive on site.
ACO member benefits
Members of the ACO can take advantage of specific privileges when visiting the museum. Each member receives one free annual entry as part of their membership benefits, and a reduced entry rate of €10 instead of the standard €20 for a single visit is available at the museum entrance. Important: the reduced-price option for members is only valid if purchased in person at the ticket desk and is not available for online booking, so members should plan to present their membership when arriving to redeem these benefits.
Retail, events and corporate use
The tour culminates in a new 300 m² museum store, which opens alongside the galleries on May 28. Located at the end of the route, the shop offers an official collection inspired by the 24 Hours of Le Mans, branded goods from partner manufacturers and curated memorabilia that reflect the museum’s permanent themes. For visitors who cannot make the opening, much of the inventory is visible and available in the museum’s online store, which serves both as a preview and a way to guarantee popular items remain accessible after the initial launch period.
Beyond exhibits and retail, the M24 has been configured as a contemporary meeting and training venue suited to corporate clients and event planners. The facility includes two 70 m² modular rooms that can be combined into a single 140 m² space; this configuration supports a plenary layout for up to 110 attendees, and smaller setups for workshops or breakout sessions. Services on offer include bespoke support, catering options and exclusive add-ons like behind-the-scenes tours of the museum or guided looks at archival material—features that make the M24 an attractive choice for conferences, product launches and industry seminars connected to the motorsport calendar.
Practical tips
To make the most of a visit, guests should consider booking a timed slot, arriving early on the opening day to avoid queues, and checking member benefits in advance if applicable. For groups or businesses planning events, contacting the museum’s events team ahead of time will ensure access to tailored packages and available dates. Whether you come for a single marquee car or to host a seminar tied to the 24 Hours of Le Mans circuit, the M24 – Motor Sport Museum has been conceived to deliver a comprehensive and memorable experience for all who love racing history.