In the heart of Arizona’s booming Southeast Valley, a new commercial hub is taking shape. Diversified Partners, a prominent Scottsdale-based firm, is spearheading the development of Destination at Gateway a sprawling 163-acre project that promises to redefine the local landscape. This ambitious venture combines a state-of-the-art auto mall with a dynamic retail power center catering to the region’s rapid growth and evolving needs.
The project is strategically located at the intersection of Signal Butte Road and SR-24 benefiting from a prime position within one of Arizona’s most vibrant growth corridors. With a completion timeline set for the third quarter of 2026, Destination at Gateway is poised to become a cornerstone of the Southeast Valley’s commercial landscape.
The Vision Behind Destination at Gateway
Destination at Gateway is more than just a development project; it’s a vision for the future of commerce and community in the Southeast Valley. The project is divided into two main components: 24 Auto Row an 80-acre purpose-built auto mall, and an adjacent retail power center. This dual-component design aims to create a seamless blend of automotive and retail experiences, attracting both local residents and visitors from surrounding areas.
The site’s strategic location is a key factor in its potential success. With direct access to a new freeway interchange and visibility to over 62,000 vehicles per day, the development is designed to capitalize on the region’s growing traffic and population. Additionally, the site’s proximity to major employers, expanding residential communities, and new transportation infrastructure makes it an ideal location for both automotive and retail businesses.
24 Auto Row: A New Era in Automotive Retail
24 Auto Row is set to become the largest new planned auto mall in the Southeast Valley. Spanning approximately 80 acres across eight parcels, the project is designed to accommodate dealership groups seeking freeway visibility, accessibility, and long-term growth opportunities. The site plan, crafted by renowned architect John Mahoney reflects a commitment to quality and innovation in automotive retail.
The development is being spearheaded by the Berge family whose automotive legacy in Arizona dates back to the 1940s. Today, the Berge Auto Group operates seven dealerships representing six automotive brands and is led by third-generation CEO Brent Carleton Berge. With the Arizona automotive sector growing faster than the national average and electric vehicle registrations on the rise, 24 Auto Row is well-positioned to meet the evolving needs of the East Valley’s automotive market.
Retail Power Center: Serving the Southeast Valley
Adjacent to 24 Auto Row, the retail power center is designed to serve the rapidly expanding Southeast Valley population. Current and planned tenants include a mix of national and local brands, such as Walmart7 BrewTake 5 oil changeTaco BellZara Nail Bar and PAC Dental. The center offers a variety of leasing opportunities, including drive-thru pads, shop space, and a future junior anchor retailer.
The retail component is expected to serve as a regional destination for residents of Mesa, Queen Creek, Gilbert, and surrounding communities. With thousands of new homes planned and under construction nearby, the center is positioned to meet the growing demand for shopping, dining, and service-oriented businesses. The development’s strategic location and diverse tenant mix aim to create a vibrant, dynamic retail environment that caters to the needs of the Southeast Valley’s residents.
As Diversified Partners continues to advance the development of Destination at Gateway, the project is poised to become a premier commercial destination for the Southeast Valley. With its strategic location, innovative design, and diverse tenant mix, the development is set to transform the local landscape and meet the evolving needs of the region’s growing population.
