The newest digital issue of Car Dealer Magazine delivers a mix of commentary, product coverage and industry round-ups. Issue 224 stands out because one of the magazine’s most recognisable voices is back after an extended absence, while the editorial team also spotlights a key electric model and the sector’s annual honours.
Readers can download the digital edition free of charge and view it on mobile devices via the usual platforms. The issue packs columns, vehicle features, award coverage and regular news digests aimed at dealers, fleet managers and automotive professionals.
Big Mike makes a comeback in the columnist pages
After nearly two years away from the pages, Big Mike returns as an outspoken columnist offering his candid take on life in the motor trade. His pieces are known for plain-speaking assessments of retail realities, and his reappearance provides veteran perspective on market shifts, customer behaviour and the daily challenges facing dealers.
Long-term readers will recognise the familiar tone: sharp observations, practical anecdotes and forthright opinions on the mechanics of buying and selling cars. The column is positioned as an anchor for issue 224, providing an experienced viewpoint that complements the technical coverage elsewhere in the magazine.
Forecourt spotlight: Skoda Peaq and the top of Skoda’s electric range
The Forecourt section profiles the new Skoda Peaq, a large electric SUV intended to sit at the summit of Skoda’s expanding EV line-up. The feature examines how the Peaq aligns with the brand’s strategy and where it fits within the broader market for premium electric SUVs.
Coverage explains the Peaq’s expected role as a flagship model and discusses customer positioning, dealer readiness for electric retailing and the practical considerations of presenting an electric SUV to buyers who value space and value proposition as much as zero-emission credentials.
Used Car Awards: recognising excellence across the trade
The magazine brings readers the latest on the Car Dealer Used Car Awards, which celebrate businesses and individuals that stand out in the pre-owned sector. The awards aim to identify dealers, teams and practices that demonstrate outstanding performance, customer service and commercial results.
Issue 224 highlights the awards process and directs readers to the shortlist for this cycle. The editorial frames the event as both a benchmark for industry best practice and an opportunity for dealers to benchmark their own operations against national peers.
Editor analysis: James Baggott’s perspective on pressing industry themes
Editor-in-chief James Baggott contributes a regular briefing that synthesises the most consequential stories affecting automotive retail. In this issue, a curated selection of his Substack commentary examines market dynamics, regulatory trends and strategic responses dealers are adopting to shifting consumer demand.
The pieces collected in the magazine translate the longer-form briefing into focused takeaways for dealers who need rapid situational awareness and practical insight into pricing, stock management and digital retailing trends.
News digest and editorial features keeping dealers up to date
The News Digest compiles the month’s top developments across manufacturing, retail and finance. In addition to model coverage and award news, issue 224 includes updates on finance markets, video and podcast highlights from the publisher’s content channels and progress reports on long-term test vehicles maintained by editorial staff.
Articles in this section use concise summaries with links to full-length analysis for readers who want deeper technical detail, regulatory background or dealer-focused case studies.
How to access issue 224 and follow future releases
The digital magazine is available to read and download via the publisher’s Issuu presence and is optimised for the Issuu mobile app on iOS and Android. Readers who enable app notifications will receive an alert when a new issue appears. Subscribing to the magazine’s email newsletter ensures direct notification for future releases and related events.
The issue also promotes registration for upcoming live events, encourages joining the breaking news WhatsApp group and links to podcasts that explore the same themes in audio format, providing multiple channels for dealers to consume the content that best suits their schedules.
Issue 224 combines personality-led column writing, practical product analysis and sector-wide reporting to offer a single package useful for anyone involved in automotive retail. The return of a veteran columnist, detailed coverage of the Skoda Peaq and the spotlight on the Used Car Awards are among the standout items that industry readers will find valuable.
