The Monaco Grand Prix has always been a stage for spectacle, but this year, it’s also become a canvas for sentiment. Lewis Hamilton, the seven-time champion, arrived at the paddock in Monte Carlo with a custom holdall that sparked a wave of nostalgia among fans. The bag, a gift from 2018, features the faces of his beloved bulldogs, Roscoe and Coco, who were once familiar figures in the Formula 1 world.
The holdall, a symbol of Hamilton’s enduring affection for his pets, has resonated deeply with fans. It’s a poignant reminder of the joy Roscoe and Coco brought to the paddock, where they were known for their VIP access passes and their own Instagram account, roscoelovescocowhich boasted 1.3 million followers. Roscoe, in particular, was a minor celebrity, serving as the chief taste officer for the plant-based dog food brand Bramble, gracing the cover of Dogue magazine, and even making a cameo in the F1 movie.
Roscoe and Coco: The Beloved Figures of the F1 Paddock
Roscoe and Coco were more than just pets; they were integral parts of the Formula 1 community. Their presence in the paddock was a source of comfort and joy for many, including Hamilton himself. The roscoelovescoco Instagram account was a testament to their popularity, with fans from around the world following their adventures. Roscoe’s role with Bramble and his appearance in the F1 movie further cemented his status as a beloved figure in the sport.
Tragically, Coco passed away in 2026, and Roscoe followed in September 2026. Their loss was deeply felt by Hamilton and the wider F1 community. The custom holdall, a gift from 2018, has taken on a new significance as a tribute to the dogs that brought so much happiness to the paddock.
Fans React to Hamilton’s Sentimental Gesture
The photos of Hamilton with his custom holdall quickly circulated online, eliciting a strong emotional response from fans. Many expressed their appreciation for Hamilton’s sentimental gesture, with one fan commenting, “Love that he’s had it for a long time and still uses it.” Another fan added, “The gift is apparently from 2018, which makes the fact that he still has it even nicer.”
Others were moved to tears by the sight of the holdall. “Now I’m crying,” wrote one fan, while another posted, “That’s just made me tear up, how beautiful is that.” The photos also sparked a wave of nostalgia, with fans sharing their own memories of Roscoe and Coco. “I was feeling all sentimental and looking through the roscoelovescoco Instagram earlier this week,” wrote one fan, while another added, “I miss Roscoe, he was an essential part of the paddock.”
The Monaco Grand Prix: A Weekend of Highs and Lows
While the custom holdall has been a focal point of the Monaco Grand Prix weekend, Hamilton has also been making headlines for his performance on the track. He started the weekend off on a high, putting in the second-fastest time in FP1 and topping the timesheets in FP2. The third and final practice session around the streets of Monte Carlo will take place on Saturday 6 June, followed by qualifying later the same day.
The Monaco Grand Prix is scheduled for Sunday 7 June, and all eyes will be on Hamilton as he aims to add another victory to his impressive record. As the weekend unfolds, the custom holdall serves as a reminder of the personal stories and emotions that often lie beneath the surface of the high-octane world of Formula 1.
