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The motorcycle racing calendar has a new television home: the MotoAmerica Superbike class will be broadcast on VICE TV as the series marks its 50 years of Superbike competition. The partnership begins with live coverage on April 18 and April 19, and is positioned as a way to put the top-level races in front of a broader audience during this milestone season. For followers of the paddock, teams and riders, this arrangement highlights the continued search for fresh platforms to present motorcycle racing beyond traditional sports networks.
Under the agreement, viewers will get the full slate of the premier class: a total of 20 races staged across nine rounds at venues around the United States. The package is intended to reach more fans through major cable and satellite carriers, with promotional materials noting availability to over 40 million U.S. households. This concentrated focus on the superbike championship aims to showcase head-to-head rivalries and international talent, while celebrating a half-century of the category.
What the broadcast deal includes
The VICE TV agreement centers exclusively on the Superbike races rather than the entire MotoAmerica event program. That means support series will not be part of the VICE telecasts, which is notable because MotoAmerica’s ancillary classes often have substantial competitive depth. In contrast to other world series where support races can be secondary, MotoAmerica’s support classes have meaningful storylines and develop emerging talent. Fans should therefore expect a concentrated television product that prioritizes the premier class, while the rest of the weekend may remain available via other streaming partners or event-specific coverage.
Broadcast reach and schedule
Coverage launches live on April 18 and April 19, and continues through nine selected rounds on the calendar. The nine-round selection will produce the advertised 20-race schedule viewers will see on VICE TV, delivered through traditional cable and satellite distribution. The partnership emphasizes live action—an important distinction in an era where highlight packages and condensed coverage are common—so viewers can expect full race broadcasts rather than summary clips. The aim is to bring both long-time enthusiasts and new viewers closer to the on-track intensity that defines Superbike racing.
Why the move matters for the sport
Executives on both sides framed the deal as an alignment of energy and audience. MotoAmerica leadership described the Superbike class as authentic, uncompromising racing that benefits from broader exposure during its golden anniversary. VICE TV positioned the series as a fit for its expanding sports programming, citing the raw pace, high stakes, and compelling athletes that appeal to its viewers. Together, the statements suggest a strategic push to widen Superbike’s footprint and attract viewers who prioritize adrenaline-driven live events over prepackaged content.
Implications for fans and growth
For fans, the VICE TV broadcasts offer a chance to see more live Superbike races without relying solely on niche streaming platforms. While some will miss having the entire weekend’s classes on one channel, others will welcome the clearer focus and potentially higher production resources for the premier class. From an organizational perspective, placing MotoAmerica Superbike on a platform with tens of millions of homes could help recruit new viewers, sponsors, and partners, feeding the long-term health of motorcycle road racing in the U.S. The arrangement is a reminder that broadcast strategies can be as competitive and strategic as what unfolds on the racetrack.