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The announcement published on April 16, 2026, that Quad Lock is stepping up as the title sponsor for the motoamerica superbike Championship signals a notable commercial shift in North American road racing. In practical terms, the premier class will be rebranded as the Quad Lock Superbike Championship as MotoAmerica begins its milestone 50th season. This partnership builds on an earlier reveal from March 24 that introduced fan-focused activations at three key rounds, and now extends Quad Lock’s presence across the paddock and broadcast platforms.
The move pairs a consumer technology firm known for secure smartphone mounting with the high-intensity world of superbike competition, a combination that emphasizes performance, reliability and audience reach. MotoAmerica will integrate Quad Lock branding into paddock signage and media assets, and the sport’s streaming offering, MotoAmerica Live+, will feature expanded exposure tied to the new title. While phones are seldom fitted to race triples, Quad Lock’s hardware is widely recognized among riders and fans for its robustness, which the brand will demonstrate through activations and paddock displays.
Why this partnership matters
The elevation of Quad Lock to title sponsor status affects commercial visibility and fan experience simultaneously. For MotoAmerica, securing a category leader in consumer mounts as the naming partner of the Superbike class brings incremental sponsorship revenue and a strengthened media narrative for the 50th anniversary season. For Quad Lock, the arrangement delivers direct access to a passionate motorcycle audience, increased product trials at events and alignment with the high-performance image associated with top-tier road racing. At a strategic level, both organizations leverage one another’s reputation: MotoAmerica deepens its sponsor roster while Quad Lock enhances brand credibility among enthusiasts and professionals.
What fans will see at events
On the ground, spectators can expect more visible paddock activations and interactive displays centered around Quad Lock’s motorcycle mounting systems. Those March 24 activations at three select rounds were an initial glimpse; the expanded sponsorship means similar experiences will be rolled out at additional venues, offering demos, product showcases and hands-on tests. The brand’s prominence will extend to broadcast integrations via MotoAmerica Live+ and other broadcast partners, creating touchpoints both at the track and for remote viewers. The result aims to be a seamless blend of commercial presence and meaningful engagement rather than simple signage.
Fan engagement and merchandising
Expect experiential marketing efforts that go beyond booth displays: Quad Lock will work to provide opportunities for fans to interact with mounting solutions on street and sport motorcycles, alongside branded merchandise and possible limited offers tied to event attendance. These initiatives are designed to convert onlookers into users by demonstrating product fit, security and convenience in a motorcycle environment. The partnership also supports MotoAmerica’s broader fan-service goals, enhancing the event-day atmosphere with tangible activations that encourage longer paddock visits and deeper brand recall.
Leadership perspective and media reach
MotoAmerica leadership described the sponsorship as a vote of confidence in the series’ ability to attract category-leading partners, while Quad Lock emphasized its enthusiasm for associating with top-level road racing during a landmark season. The brand will gain prominent placement across series collateral and broadcast segments, increasing impressions among viewers who follow the championship via streaming and television. This elevated media footprint is expected to amplify both partner messages and to create new revenue and promotional channels, supporting ticket sales, online subscriptions and retailer relationships tied to the 2026 calendar.
How to follow the season
Fans curious about schedules, tickets and broadcast options should consult MotoAmerica’s official channels and the MotoAmerica Live+ platform for the full 2026 schedule and viewing details. The newly named Quad Lock Superbike Championship will be front and center across event marketing, and attendees at tracks where Quad Lock runs activations will have a chance to see the products up close. As the season progresses, expect additional announcements about on-site programming, broadcast features and collaborative promotions that reflect this deeper partnership.