The world of motorcycle racing is on the cusp of a digital revolution. MotoGP and Accenture have teamed up to create a groundbreaking over-the-top (OTT) platform that promises to transform how fans engage with the sport. This innovative collaboration aims to bring audiences closer to the action than ever before, leveraging cutting-edge technology and deep industry expertise.
The new platform will unify all MotoGP properties, including MotoGPMoto2Moto3 and World Superbike (WorldSBK) under a single, advanced technology architecture. This unified approach will allow for tailored experiences that cater to the unique preferences of each audience segment.
Enhancing the fan experience with advanced technology
At the heart of this transformation is Accenture Media Engage formerly known as Accenture Video Solution. This powerful platform will drive MotoGP’s OTT evolution, offering greater speed to market, flexibility, and automation. By leveraging Media EngageMotoGP will be able to launch and optimize experiences across different regions, providing personalized content at scale.
Media Engage is part of the Accenture Media Suite a comprehensive portfolio of AI-powered media solutions designed to enhance audience engagement, optimize monetization, and streamline operations across the media value chain. This suite was launched at the IBC event, showcasing its potential to revolutionize the media landscape.
Immersive and interactive viewing experiences
Fans can look forward to a multi-camera viewing experience that offers customizable race coverage. Live sports data will be seamlessly integrated into the livestream, providing real-time insights and enhancing the Future updates will introduce even more immersive experiences, designed to bring audiences closer to the heart of the action.
The collaboration between MotoGP and Accenture extends beyond the platform itself. The companies will co-innovate through Accenture’s partners, including AWS to explore new ways for fans to consume content, deepen their engagement, and optimize connectivity at racing circuits.
Visionary leadership driving innovation
Gorka Llort Igal Digital Business Director of MotoGP Group emphasized the importance of innovation in both on-track and off-track experiences. “MotoGP has always been defined by innovation, pushing the limits of what’s possible,” he stated. “Through our collaboration with Accenture we’re building a platform that will bring fans closer to the action than ever before, with more personalization, deeper insights, greater interactivity, and richer content.”
John Peters Global Media & Entertainment Lead at Accenture highlighted the strategic vision behind this collaboration. “MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport,” he said. “By combining MotoGP’s deep understanding of its fans and the sport with Accenture’s Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences.”
The MotoGP Sports Entertainment Group is the driving force behind MotoGP™ the world’s premier motorcycle racing championship. This organization oversees a global portfolio that includes top-level competition, talent development, and fan experience. Through world-leading racing and innovative entertainment, the group connects millions of fans to one of the most compelling and dynamic sports on the planet.
Accenture is a global leader in helping enterprises reinvent through digital transformation. With a focus on building digital cores and unleashing the power of AI, Accenture offers broad expertise across various industries. The company serves approximately 9,000 clients and generated around $70 billion in FY25 revenue. Accenture’s strategy is to be the reinvention partner of choice for clients, leading in the safe, widespread adoption of AI, and creating value at speed for organizations across industries.
