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7 September 2026

Vossen Wheels and Ferrari Luce: A Controversial Collaboration

The Ferrari Luce EV is undergoing bold aftermarket transformations, sparking debate among enthusiasts and critics alike.

Vossen Wheels and Ferrari Luce: A Controversial Collaboration

The Ferrari Luce, the Italian automaker’s first all-electric vehicle, has already made waves with its unconventional design. Now, aftermarket modifications are taking this controversy to new heights. Leading the charge is Vossen Wheels, which has unveiled a series of renderings showcasing the Luce with its new G2-13T duoblock wheels among other enhancements.

Designed by Jony Ive the man behind the iPhone’s iconic look, the Luce has been a polarizing figure since its debut. Ferrari, however, reports that the EV has met its first-year sales targets, indicating that the design’s divisiveness hasn’t dampened demand. As customer deliveries begin in Europe later this year, many owners are expected to turn to the aftermarket to personalize their vehicles.

The Vossen Wheels G2-13T Duoblock Design

Vossen Wheels’ new G2-13T duoblock wheels are the centerpiece of these modifications. Launched in late August, these wheels feature a rally-inspired aerodisc design that complements the Luce’s industrial aesthetic. Available in sizes ranging from 18 to 22 inches, the brushed silver finish of the G2-13T wheels adds a touch of sophistication to the already striking EV.

The G2-13T wheels are part of a larger series that includes six models: G2-01, G2-10, G2-11T, G2-12, G2-13T, and G2-14. Each model is designed to offer a unique look, catering to different tastes and preferences. The G2-13T, in particular, stands out with its duoblock design, which adds depth and complexity to the wheel’s appearance.

Additional Modifications and Speculations

Beyond the new wheels, the Ferrari Luce has been lowered significantly, giving it a more aggressive stance. This modification, however, would make the car unusable on the street, serving more as a showpiece than a daily driver. Other tweaks include a new front splitter, extended side skirts, a rear diffuser, and a pronounced fixed rear wing.

While these modifications are striking, they raise questions about Ferrari’s own plans for the Luce. Some speculate that the automaker may introduce a ‘Speciale’ version of the Luce in the future. However, given Ferrari’s traditional design language, it’s unlikely that this version would feature the same bold aesthetics as the aftermarket modifications.

The Ferrari Luce’s Performance and Market Reception

The Ferrari Luce is not just a design statement; it’s also a performance powerhouse. Equipped with four electric motors—one at each wheel—it delivers a total of 772kW of power and 990Nm of torque. The Luce can accelerate from 0 to 100 km/h in just 2.5 seconds and reach a top speed of 310 km/h. Powered by a 122-kWh battery and an 800-volt electrical architecture it offers a claimed driving range of over 530 km on the WLTP cycle.

Despite its impressive specifications, the Luce’s design has been met with widespread criticism. Former Ferrari chairman Luca di Montezemolo even suggested that the Luce should lose its famous prancing horse badge. However, the model’s strong demand, particularly in China and among technology entrepreneurs in the US, suggests that the controversy hasn’t deterred potential buyers.

The Luce’s polarizing design is a result of its collaboration with LoveFrom the creative collective founded by Jony Ive and Marc Newson. This marks the first time Ferrari has handed design leadership to an external studio, deviating from its in-house team led by Flavio Manzoni.

The Ferrari Luce’s Market Position and Future Prospects

Priced from €550,000 ($639,000) the Ferrari Luce is a luxury item that appeals to the uber-wealthy. In Australia, the Luce is expected to cost around $991,446 before on-road costs, positioning it between the 296 Speciale and the 849 Testarossa Assetto Fiorano. Despite its high price tag, the Luce has already sold out its 2026 production allocation, indicating strong market interest.

The first production chassis of the Luce, known as Chassis 0, fetched a staggering $40 million at the RM Sotheby’s Monterey auction during the 2026 Monterey Car Week. This unique specimen featured a Madreperla Semi-Gloss exterior and Perla Le Mans metallic leather, among other exclusive specifications.

As the Ferrari Luce continues to make headlines, its aftermarket modifications are adding another layer of intrigue. Whether these changes will enhance the vehicle’s appeal or further divide opinions remains to be seen. One thing is certain: the Luce is a bold statement that is reshaping the landscape of electric vehicles.

Author

Marcus Chen

Marcus Chen writes about consumer tech the way a friend who actually opened the device would describe it. Hardware-first, hype-skeptical, and fluent in benchmark numbers.