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The announcement of the adidas x Audi Revolut F1 Team apparel line marks a new chapter in how a factory-backed team presents itself to supporters and professionals. As Audi prepares to enter the highest level of motorsport in March, the brand and adidas have created a broad wardrobe that serves both the paddock and the public. The inaugural drop of the collaboration is available from February 19, with pieces intended to represent the team’s identity on and off the circuit.
Built around two clear strands—teamwear for on-site performance and functional needs, and fanwear for everyday lifestyle—this collection spans more than 160 items. It is designed to extend Audi’s reach beyond racing by inviting a global community to engage with the team through clothing and accessories that combine technical innovation with contemporary design.
Two collections: teamwear and fanwear
The launch separates the offering into distinct but complementary ranges. The teamwear line focuses on highly specialized garments tailored to roles within the team, incorporating advanced materials and technical features. For fans, the fanwear lineup provides casual, wearable pieces intended for regular use rather than just race weekends. Both ranges emphasize comfort, durability, and a cohesive visual identity tied to the Audi Revolut F1 Team.
Teamwear: performance-oriented design
The technical apparel shown in Berlin in January highlights a targeted approach: driver kit optimized for physical demands, ergonomically shaped garments for engineers who spend long hours at events, and robust, function-first items for mechanics handling intense, manual tasks. These items integrate modern adidas technologies and are developed to meet specific needs—breathability and mobility for drivers, practical storage and wear resistance for pit crew members, and all-day comfort for support staff.
Fanwear: lifestyle and identity
The fan collection is split into focused subranges: a core DNA Range and an Elevated Fanwear Range, plus driver-specific merchandise. The DNA Range delivers essential staples—T-shirts, caps, and hoodies—in the team’s primary color palette to clearly signal affiliation. The Elevated Fanwear Range interprets that identity through more considered silhouettes, subtle branding, and refined materials so fans can adopt the team look in everyday settings.
Design language and special editions
Color and detail play a central role in uniting the apparel with the race car and Subtle gray and chalk tones echo the titanium-inspired paint of the Audi R26, while red accents act as a deliberate visual thread that ties back to Audi’s Formula 1 presence. Beyond the season launch, the partners plan several limited-edition drops to celebrate culture, driver personalities, and moments across the racing calendar.
Driver and limited-edition releases
In addition to general fan pieces, the collection includes exclusive items from drivers Nico Hülkenberg and Gabriel Bortoleto. These individual drops aim to connect supporters more directly with the personalities representing the team. The seasonal special editions will be distributed intermittently, creating moments that reflect the evolving style and cultural positioning of the Audi Revolut F1 Team.
Where and when to buy
The full two-line collection—comprising teamwear and fanwear—became available on February 19 via multiple channels. Consumers can shop through the Audi Revolut F1 Team’s new e-commerce portal, adidas motorsport storefronts, and selected adidas and Audi retail partners. The coordinated rollout ensures that both dedicated supporters and professionals working within the paddock can access appropriate gear ahead of the team’s March entry into Formula 1.
Presenting the team apparel publicly in Berlin in January preceded the retail launch, giving media and invited guests early insight into the materials, cuts, and the functional thinking behind each piece. That reveal showcased how the clothing supports operational roles while communicating a cohesive brand narrative to a wider audience.
As Audi positions itself within Formula 1, the collaboration with adidas serves a dual purpose: equipping the workforce with specialized, high-performance garments and offering fans a tangible way to adopt the team’s visual identity. With the combination of technical innovation, design coherence, and a staggered program of exclusive releases, the adidas x Audi Revolut F1 Team collection aims to be both a practical toolkit for the race weekend and a cultural expression for supporters year-round.