The Fan1 initiative, powered by Salesforce has been launched as a worldwide hunt for the sport’s most passionate follower. By tapping into the global community of racing enthusiasts, the campaign invites anyone who lives and breathes Formula 1 to prove their devotion. The competition is hosted on the official F1 Unlocked platform, where fans can register, track their progress, and engage with exclusive content that deepens their connection to the sport.
Global hunt for the ultimate Formula 1 fan
Over the next several weeks, a series of timed quizzes will roll out on F1 Unlocked. Each quiz is crafted to gauge the depth of a participant’s knowledge, ranging from historic race outcomes to technical regulations and driver statistics. Questions are presented in a multiple-choice format, but the difficulty escalates as the contest progresses, ensuring that only the most informed participants rise to the top. The platform records scores in real time, allowing competitors to see how they stack up against peers from every corner of the globe.
How the Fan1 quiz challenges participants
The mechanics are straightforward yet demanding. After signing up, users receive notifications when a new quiz becomes available. They have a limited window—typically 48 hours—to answer every question correctly. Incorrect answers do not end the attempt, but they reduce the final score, emphasizing both speed and accuracy. At the conclusion of each round, the leaderboard is refreshed, spotlighting the top performers who will move forward toward the final selection.
The all-expenses-paid Las Vegas Grand Prix experience
Twenty-two individuals will earn a fully funded journey to the Formula 1 Heineken Las vegas grand Prix 2026. The package covers round-trip airfare, five nights of upscale hotel accommodation, and exclusive VIP track access that includes paddock tours, pit-lane walks, and a chance to mingle with team personnel. Winners will also receive a personalized seat in the grandstand, granting unparalleled views of the action on the neon-lit circuit. The grand prize is not merely a vacation; it is a curated racing immersion designed to celebrate the winner’s expertise.
Why joining F1 Unlocked adds value beyond the contest
Beyond the competition itself, membership to F1 Unlocked unlocks a suite of perks. Subscribers gain entry to a library of behind-the-scenes videos, insider interviews, and race-day analysis that are unavailable to the general public. Additionally, the platform offers periodic member-only experiences such as virtual garage tours and live Q&A sessions with drivers and engineers. These benefits ensure that even participants who do not secure one of the twenty-two trips still walk away with enriched fan experiences.
Key dates and the final showdown
The first quiz launches in early May, with subsequent rounds appearing roughly every two weeks. After the final quiz in late August, the scores of the top twenty-two contenders will be tallied, and those individuals will receive official invitations to travel to Las Vegas in October 2026. Once on site, the finalists will face off in a live, head-to-head trivia battle broadcast to the global audience. The victor of this final round will be crowned the official Fan1 earning the title of the sport’s number one superfan and lifelong bragging rights.
