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The roar of a powerful engine, the wind in your hair, and the open road stretching ahead—these are the dreams of every motorcycle enthusiast. The excitement is palpable as Buell Motorcycle Company gears up to unveil the SuperTouring, a motorcycle that promises to revolutionize the sport touring experience. Scheduled for production this Fall, the SuperTouring is engineered to deliver not just performance but an exhilarating sense of freedom on every ride.
The thrill of performance
At the heart of the Buell SuperTouring lies a beast of an engine, boasting an impressive 185 horsepower and 102 ft-lbs. of torque. But what does that translate to for the average rider? Well, imagine a motorcycle that practically begs to be taken on winding roads or the open highway, where its capabilities can truly shine. Weighing in at just 439 lbs. wet without bags, the SuperTouring offers an unrivaled power-to-weight ratio of 0.421 hp/lb, setting a new standard in the sport touring segment. As a long-time rider, I recall my first experience on a powerful bike—it’s a feeling like no other, and I can only imagine the thrill the SuperTouring will deliver.
Comfort without compromise
While performance is crucial, comfort should never be an afterthought, especially for those longer rides. The SuperTouring comes equipped with a custom Saddlemen seat, meticulously designed for two-up riding, ensuring that both the rider and passenger can enjoy the journey without discomfort. The advanced Fox suspension system and steering stabilizer provide a smooth ride over any terrain, making it perfect for adventure seekers. When I took my last cross-country trip, comfort was king—nothing ruins a ride like an aching back after just a few hours!
It’s not just about the engine and seat; Buell has packed the SuperTouring with premium components that enhance both performance and safety. Dual-disc Brembo brakes with EBC rotors ensure stopping power when you need it most. The carbon fiber bodywork not only looks stunning but also contributes to the bike’s lightweight construction. Riding on Dunlop Sportmax Q5A tires adds another layer of confidence, allowing riders to push their limits. It’s the attention to detail that makes the Buell SuperTouring stand out—every ride feels like a carefully crafted experience.
Customization options to make it yours
One of the most exciting aspects of the SuperTouring is the range of customization options available. Riders can tailor their motorcycle to fit their individual style and needs, whether that means opting for a secondary exhaust package with 36-liter bags for added storage or a quick-shift system for seamless gear transitions. Personally, I believe that a motorcycle reflects the personality of its owner, and having the ability to customize it makes the journey all the more personal.
Exclusive early-bird pricing
For those eager to get their hands on the SuperTouring, Buell is offering an early-bird pricing opportunity. With a deposit of $1,000, riders can secure their spot and enjoy a special price of $22,495 if they order between July 1 and August 31, 2025. After that, the standard MSRP will be $23,995. It’s a fantastic chance for enthusiasts to not only grab a high-performance motorcycle but also save some bucks in the process. I remember when I snagged an early deal on my last bike—it felt like hitting the jackpot!
Production and distribution strategy
Buell is committed to ensuring that the most passionate customers are the first to experience the SuperTouring. The initial production run will focus on fulfilling pre-orders, allowing those who are most excited about this model to be among the first to ride it. After this first wave, selected sales partners will receive models for their showrooms, expanding access to this magnificent motorcycle. It’s a strategic move that respects the enthusiasm of the brand’s loyal following.
About Buell Motorcycle Co.
Buell Motorcycles has carved out a unique niche in the motorcycle industry, recognized for its distinctive styling and high-performance machines. With a commitment to quality and an unwavering focus on delivering an unparalleled riding experience, Buell continues to push the boundaries of American motorcycling. For more details on the SuperTouring and to take advantage of early-bird pricing, visit the Buell website. As many know, a motorcycle isn’t just a mode of transport; it’s a lifestyle, a passion, and a way to connect with the road and the world around us.