Experience the Excitement of Beat ‘SC Week at UCLA!

Celebrate the dynamic spirit of Beat 'SC Week, a vibrant event honoring UCLA's enduring rivalry with USC while highlighting student pride and engagement.

UCLA’s beloved Beat ‘SC Week brings excitement to campus

As the vibrant colors of fall emerge, college football enthusiasts eagerly anticipate UCLA’s Beat ‘SC Week. This cherished tradition ignites school spirit and unites students, alumni, and fans in a shared passion for the Bruins. The week is filled with a variety of activities, delicious food, and lively entertainment, culminating in an exhilarating match against the USC Trojans.

Kick off the festivities with excitement

The celebrations begin with the eagerly awaited Beat ‘SC Kickoff, an event that invites all to come together and embrace the Bruin spirit. Taking place at Bruin Walk, attendees can participate in a variety of activities, including tailgating games and arts and crafts stations, while enjoying performances by the UCLA Band. Food trucks, offering a range of delicious treats, will be stationed throughout the area, ensuring that everyone can savor the atmosphere. As an added incentive, guests are encouraged to capture their experiences through photos at various designated spots.

Celebrating school spirit with blue and gold

During a spirited week, Westwood bursts into a vibrant display of blue and gold. Local businesses contribute by decorating their storefronts in UCLA’s iconic colors. Students are invited to express their school spirit by adorning their spaces—whether at home or in the workplace—and sharing their creativity on social media using the hashtag #BEATSC. This initiative not only amplifies the excitement of the week but also fosters a sense of community unified by Bruin pride.

Engage in spirited rivalries

The excitement of Beat ‘SC Week is heightened by the Get the Red Out T-Shirt Exchange. The first 300 students to attend the kickoff event can exchange a piece of red clothing, excluding undergarments, or a non-perishable food item for a special Beat ‘SC T-shirt. This initiative promotes school spirit while encouraging charitable contributions.

Gather for game watch parties

As the week unfolds, anticipation builds for the main event—the highly awaited Crosstown Showdown. Bruins are invited to participate in game watch parties at various locations, fostering camaraderie as they cheer for their team from a distance. Whether at local bars or home gatherings, the collective energy of fans is palpable as they unite to support UCLA in their quest for victory.

Share your rivalry stories

UCLA is inviting fans to share their memories and photos from past rivalry games, fostering community engagement. This initiative seeks to celebrate the rich history and intense emotions that characterize the Crosstown Showdown. By posting photos and stories on social media, participants can illustrate the significance of this rivalry in their lives. Fans are encouraged to use #BEATSC to join the conversation and connect with fellow Bruins.

Give back through the blood drive

The Abbott and Big Ten’s Blood Drive emphasizes the importance of giving back during the festivities. This initiative invites students, alumni, and fans to participate in a cause that can save lives. Last year, UCLA collected over 1,500 blood donations, potentially impacting thousands. For this year, the goal is even higher, and those who donate will receive exclusive UCLA-themed T-shirts as a token of appreciation.

As Beat ‘SC Week progresses, it offers a memorable experience filled with excitement, unity, and school spirit. From the kickoff event to the highly anticipated game against USC, there is something for everyone. Wear your blue and gold, join in the celebrations, and unite as Bruins to triumph over the Trojans!

Scritto da Staff

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