Imagine a world where your automotive dreams can become reality, no matter how unique or extravagant. For Porsche enthusiasts, this world exists through the brand’s exclusive Sonderwunsch program. This initiative allows customers to commission one-of-a-kind vehicles tailored to their exact specifications, pushing the boundaries of what’s possible in automotive design and engineering.
During the Monterey Car Week in 2026, Porsche unveiled its latest masterpiece under the Sonderwunsch program: the Flachbau RS a modern interpretation of the iconic Slant-Nose 911. This one-of-a-kind creation took a like-new 911 GT2 RS and transformed it into a bespoke masterpiece, showcasing the program’s ability to bring even the most ambitious visions to life.
The Art of Customization: Sonderwunsch’s Creative Process
The Sonderwunsch program is a testament to Porsche’s commitment to individualization and craftsmanship. Led by Alexander Fabig Porsche’s VP of product and individualization offerings, the program focuses on creating vehicles that reflect the unique tastes and preferences of its customers. Fabig emphasizes that the program is about being part of Porsche and being the creator of your own car.
Each Sonderwunsch project is a labor of love, taking approximately three years from inception to delivery. The Flachbau RS, for example, required 39 months and three development cars to perfect. This meticulous process ensures that every detail, from the body style to the interior design, is tailored to the customer’s exact specifications.
The Limits of Customization
While the Sonderwunsch program is designed to push the boundaries of automotive customization, there are limits. Fabig notes that regulatory and safety issues are the primary constraints. However, for customers willing to forgo road legality, the possibilities are virtually endless. As Fabig puts it, If you are asking for it, we would do it.
The program has received inquiries for a variety of unique projects, including a manual Panamera and a one-off four-door sports car. Fabig explains that most customers are more interested in the visual aspects of the car rather than pure horsepower performance. This focus on design and aesthetics allows customers to bring their own creative ideas to the table, making each Sonderwunsch project truly unique.
The Future of Sonderwunsch: Expanding Horizons
Porsche has high hopes for the future of the Sonderwunsch program. Fabig reveals that the automaker is currently working on several long-term, one-of-a-kind builds that will be made public in the coming months and years. These projects represent a shift towards more complex and ambitious customizations, moving beyond exclusive liveries to include comprehensive design and engineering overhauls.
The program’s success is evident in the growing interest from customers. Fabig notes that there are several inquiries into four-door Sonderwunsch models, indicating a demand for a wider range of customization options. The program charges a flat fee of $150,000 to reach the concept phase, with the actual build usually starting around $2 million a testament to the exclusivity and craftsmanship involved.
As Porsche continues to expand the Sonderwunsch program, it reaffirms its commitment to innovation and customer satisfaction. With the slogan You dream it, we build it the program embodies the spirit of Porsche, turning automotive dreams into reality for its most discerning customers.
