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After a distinguished career in Formula 1, Guenther Steiner is set to shift gears, transitioning from the world of four wheels to the thrills of two-wheel racing. He has been appointed as the head of a consortium that will take over the Red Bull KTM Tech3 MotoGP team, signifying a bold new chapter in his professional journey.
Steiner’s Return to Management
This move marks a significant return to management for Steiner, who was recently succeeded as the team principal of Haas F1 by Ayao Komatsu ahead of the 2024 season. Steiner had been at the helm of Haas since its inception in 2016, guiding the team through both triumphs and challenges. Following his departure, he has taken on roles as a pundit and commentator for various Formula 1 broadcasters, alongside serving as a race ambassador for the Miami Grand Prix. Now, he is ready to step into the role of CEO at Red Bull KTM Tech3, bringing with him a wealth of experience and a fresh perspective.
In this new role, Steiner will collaborate closely with Richard Coleman, a seasoned touring car veteran and sports management expert. Coleman will assume the position of Team Principal, succeeding the team’s founder, Hervé Poncharal. The new leadership structure is expected to take full effect in 2026, indicating a strategic plan for the team’s future.
A Vision for the Future
Steiner expressed enthusiasm about this new opportunity, highlighting the potential of Tech3 and its impressive legacy within the MotoGP framework. “Tech3 is a great team with a huge amount of potential and an impressive legacy,” he noted. Steiner’s motorsport career began in the 1980s as an engineer in rallying, leading to managerial roles and ultimately a prominent position in F1. He recognizes the foundational work done by Poncharal and is eager to build upon it, stating, “We’re excited to become part of the MotoGP paddock and maximize the potential of the team and the sport as it continues to grow, helping to bring it to new audiences.”
Poncharal, who will transition to a consultancy role after the 2025 season, shared his support for Steiner’s leadership. “When Guenther approached me with an interest in the team, it seemed to fall into place as the perfect moment to make this change,” Poncharal remarked, confident that Steiner will guide Tech3 with ambition and integrity while maintaining the team’s original spirit.
Looking Ahead
As Steiner embarks on this new venture, the MotoGP landscape stands to benefit from his extensive experience in motorsport management. His track record in F1, coupled with a fresh outlook on motorcycle racing, positions him uniquely to navigate the challenges ahead. Fans and stakeholders alike will be keen to see how his leadership will influence Tech3’s performance and reputation in the highly competitive MotoGP environment.
In conclusion, Guenther Steiner’s transition from Formula 1 to motorcycle racing through the Red Bull KTM Tech3 team not only marks an exciting personal journey but also signals a potential resurgence for the team as it enters a new era under his guidance. With a blend of experience, ambition, and a commitment to growth, Steiner is poised to make a significant impact in the world of MotoGP.