Hyundai re-enters the crowded B-segment with the Ioniq 3, a compact electric hatchback designed specifically for Italy’s growing demand for affordable EVs. While its larger siblings – the Ioniq 5, 6 and 9 – showcase an 800 V architecture the Ioniq 3 drops to a 400 V platform to keep costs low without sacrificing a respectable WLTP (Worldwide Harmonised Light Vehicles Test Procedure) range. The decision allows a 10-80 % charge in roughly 30 minutes, a figure Hyundai deems sufficient for daily city and peri-urban use. By targeting the 43 % of the Italian market that lives in the B-segment, Hyundai hopes to capture a share of the projected increase from 14 000 units in 2026 to up to 18 500 in 2027.
Architecture and fast-charging strategy
The Ioniq 3 rides on Hyundai’s E-GMP (Electric-Global Modular Platform) yet it forgoes the high-voltage 800 V system found in the brand’s larger models. This simplification reduces the price of the battery pack and the associated power electronics, bringing the entry-level price under the psychological €30 000 barrier. Despite the lower voltage, the vehicle can still accept up to 350 kW of DC power, enabling a 10-80 % charge in 29-30 minutes depending on the battery size. An optional 22 kW AC charger, present on the top-spec N Line Launch Edition, further speeds up home or workplace charging, while the standard 11 kW onboard charger is sufficient for most daily top-ups.
Battery choices, efficiency and performance
Two battery chemistries are offered. The 42.2 kWh pack uses a stable LFP (lithium-iron-phosphate) cell, aimed at urban commuters, and delivers 146.5 hp (107.8 kW) with a WLTP range of 344 km. The larger 61 kWh option adopts a high-energy NMC (nickel-manganese-cobalt) chemistry, providing 135.2 hp (99.5 kW) and an official 497 km WLTP range – an impressive figure for a B-segment hatchback. Both versions achieve a consumption of 13.7-16 kWh per 100 km, positioning the Ioniq 3 among the most efficient cars in its class. Acceleration to 100 km/h takes 8.7 seconds in the standard trim and 9.5 seconds in the long-range variant, with a top speed limited to 170 km/h.
Pricing, trims and ownership options
The Ioniq 3 starts at €29 900 for the Select trim with the 42.2 kWh battery. The next step up, Trend, costs €32 000 and adds features such as battery pre-conditioning, 17-inch wheels, heated rear seats and wireless phone charging. Both the Prime and N Line trims start at €39 800, pairing the 61 kWh battery with premium comforts; Prime focuses on luxury (heat-pump climate control), while N Line adds sportier styling, a 14.6-inch infotainment screen and a richer ADAS suite. At the top of the ladder sits the N Line Launch Edition at €44 700, boasting 19-inch wheels, a 22 kW AC charger, V2L (vehicle-to-load) capability, Bose audio, Digital Key 2.0 and ventilated seats. Hyundai also offers a subscription-style “Hyundai Plus” plan (€300/month for 36 months, 30 000 km) and a full-service lease (€350/month, 100 000 km over three years) that bundles insurance, maintenance and roadside assistance.
Design, interior space and technology
Designed by Nicola Danza, the Ioniq 3 bridges the gap between traditional city cars and compact midsize models, measuring 415 cm long, 180 cm wide and 150 cm high. Its aerodynamic silhouette achieves a drag coefficient of 0.263, helping to stretch range. Inside, Hyundai moves away from the stark minimalism of the Ioniq 5/6, opting for softer materials, a more conventional instrument cluster and generous headroom. Cargo capacity totals 441 L (322 L trunk + 119 L under-floor storage). The cockpit features a 9.9-inch driver-display and a central touchscreen available in 12.9- or 14.6-inch sizes, powered by a customised Android Automotive system called Pleos Connect. This software supports over-the-air updates, an app store, AI-driven suggestions and seamless integration with Apple CarPlay, Android Auto and Hyundai BlueLink.
Production of the Ioniq 3 will take place at Hyundai’s new İzmit plant in Turkey, a €250 million investment earmarked to produce up to 30 000 units annually. By combining a modest voltage architecture, two well-chosen battery chemistries and a flexible pricing strategy, Hyundai aims to make the Ioniq 3 a compelling alternative to both internal-combustion hatchbacks and pricier electric rivals in Italy’s pivotal B-segment.
