In a strategic move to enhance its visibility and reach, Kentucky Downs has secured new broadcasting partnerships that promise to bring the excitement of horse racing to a broader audience. As FanDuel TV shifts its focus away from horse racing, Kentucky Downs has swiftly adapted by forging alliances with prominent streaming and traditional broadcasting platforms.
The track’s innovative approach involves presenting a fully produced show rather than individual races, a concept that has garnered significant interest from broadcasters. This shift began in 2025 when Kentucky Downs invested in upgrading its simulcast production, a move that has continued into the current season.
New Broadcasting Partnerships
The collaboration with NBC Sports is a highlight of this new strategy. NBC will air top races from Kentucky Downs’ two Saturday cards, including the prestigious Breeders’ Cup Challenge races. The $2 million Kentucky Turf Cup Invitational Stakes and the $1.75 million Kentucky Downs Turf Sprint will be featured on NBC’s coverage, along with the $3 million Nashville Derby the second-richest race for 3-year-olds in the nation.
In addition to NBC, all race cards will be available on Peacock NBCUniversal’s streaming service. This partnership allows Kentucky Downs to present a compelling, full-day program that appeals to both racing enthusiasts and casual sports viewers. The track’s investment in simulcast production has made this comprehensive coverage possible, offering a seamless viewing experience.
Streaming and Accessibility
To ensure accessibility for all fans, Kentucky Downs will livestream all seven days of its meet on its YouTube channel starting 30 minutes before the first post. This initiative, along with live coverage by DRF En Español underscores the track’s commitment to reaching a diverse audience. The streaming options provide a convenient way for fans to enjoy the races, regardless of their location.
The track’s strategic approach to broadcasting is not only attracting new viewers but also providing a high-quality program for participants, horseplayers, and existing fans. This model could serve as a blueprint for other tracks looking to enhance their broadcasting strategies in the wake of FanDuel TV’s changes.
The Future of Horse Racing Broadcasting
As FanDuel TV phases out its in-studio racing coverage by December 2026, the impact on the industry remains to be seen. While wagering on FanDuel TV and has seen a decline in the first half of 2026, other advance-deposit wagering platforms have picked up the slack. operated by Churchill Downs Inc., has emerged as a leader in the U.S. ADW market, reporting over $1.5 billion in handle for the first six months of 2026.
The horse racing industry is at a crossroads, with tracks like Kentucky Downs leading the way in innovative broadcasting and accessibility. As the landscape continues to evolve, the focus on providing a compelling and comprehensive viewing experience will be crucial for attracting and retaining fans.
