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The motorcycle road-racing scene in North America takes a major step into mainstream cable with a new broadcast partnership announced in a press release dated April 8, 2026. MotoAmerica, the organization behind the continent’s top motorcycle road racing series, joined forces with V10 Entertainment to bring the Superbike class to VICE TV for the 2026 season. This move coincides with the championship’s celebration of “50 Years Of Superbike Racing”, and it promises expanded visibility for fans and newcomers alike.
The first live transmissions are scheduled to begin at Road Atlanta during the opening round on April 18 and April 19, where viewers will be able to watch wheel-to-wheel action across two days. The arrangement aims to connect the sport’s raw on-track intensity with VICE TV‘s culture-driven audience, while giving long-time followers a new way to follow the season. The partnership highlights how motorsport content and alternative cable platforms can pair to reach fresh demographics without diluting the sport’s competitive essence.
Season format and key storylines
The 2026 Superbike schedule on VICE TV covers the full championship calendar: a total of 20 races across nine rounds staged at prominent circuits nationwide. Expect the mix of established veterans and international talent to produce fierce rivalries as riders chase lap records and podiums. Among the headline narratives is six-time champion Cameron Beaubier, who returns to defend his title and contend for a record-tying seventh championship — a storyline that will follow the series through the season.
Live broadcast focus
Live coverage is central to the plan, with weekend broadcasts designed to capture both on-track battles and the paddock-level stories that shape a championship. Live coverage of race weekends will include practice, qualifying, and race action, packaged for viewers who want the immediacy of competition. The presentation will emphasize technical detail, rider matchups, and the split-second decisions that determine results, while providing context for casual viewers discovering Superbike for the first time.
What Superbike racing delivers
At its core, the Superbike class represents the top tier of MotoAmerica competition: high-performance, production-derived machines and elite riders. These motorcycles are capable of exceeding 200 mph on the fastest stretches, and they are tuned by professional teams to extract competitive lap times. The format tests both rider skill and mechanical development, creating a spectacle where engineering and human performance intersect. For viewers, that translates into close drafting battles, dramatic overtakes, and the unpredictable variables that make road racing compelling.
Historic context and the 50th anniversary
The 2026 season doubles as a celebration of five decades of Superbike racing in North America. Framing this year as the sport’s golden anniversary underscores a legacy of technological evolution and memorable championship battles. Broadcasting the premier class on VICE TV during this milestone amplifies that heritage, introducing archive-rich narratives and contemporary competition to an audience that values authenticity and high-energy storytelling. The collaboration aims to honor the past while spotlighting the present contenders.
How to watch and further information
Fans will be able to find live events on VICE TV through major cable and satellite providers, reaching an estimated audience of over 40 million U.S. households. Additional resources, timing details, and streaming options are available via the official MotoAmerica website and the VICE TV channel finder. For viewers seeking more immersive coverage, MotoAmerica continues to offer its proprietary streaming service that features live+ on-demand content. Together, these platforms create multiple entry points for both devoted followers and newcomers to engage with the 2026 Superbike season.
In short, the alliance between MotoAmerica, V10 Entertainment, and VICE TV sets the stage for a widely accessible, culturally attuned presentation of motorcycle racing during a landmark year. Beginning with the Road Atlanta rounds on April 18 and April 19, the season will deliver fast-paced action, championship intrigue, and a renewed spotlight on a sport with deep roots and high-speed appeal.