Argomenti trattati
On March 11, 2026, AMA Pro Racing announced that Progressive Insurance has agreed to continue as the title sponsor of American Flat Track under a new multi-year arrangement. This renewal builds on a relationship that began in 2026 when Progressive first became the title sponsor and official insurance provider for the series. The expanded deal preserves Progressive’s presence across the series’ visual identity, event presentation and media coverage while reaffirming its support for grassroots connection and national growth for the sport.
Progressive will remain integrated into broadcast and streaming packages, live event production and the series’ digital channels, ensuring continuity in how fans experience races both in-person and online. The agreement highlights the insurer’s ongoing investment in content and fan-facing initiatives, which have been part of the partnership’s evolution since 2026. AMA Pro Racing leadership stressed that this continuity is meant to boost visibility for riders and teams, strengthen fan engagement and help expand American Flat Track’s footprint across the country.
Why the renewal matters for the series
The return of Progressive Insurance is significant not only for budgetary stability but for brand alignment: Progressive is widely recognized in the motorcycle community as a leading provider. As the country’s number one motorcycle insurer, with roughly one in three motorcyclists choosing Progressive, the company brings a direct consumer connection that helps monetize and promote the sport. Founded in 1937 and now the second largest personal auto insurer in the United States, Progressive pairs long-standing corporate scale with specialized motorcycle coverage and motorsports support, a combination that benefits a national series like American Flat Track.
What fans and teams can expect
Under the refreshed agreement, Progressive’s branding will appear across key elements of the championship: series identity, televised broadcasts, streaming windows and on-site production. That includes continued coverage on FOX Sports and live streams via FloRacing, making it easier for followers to catch every lap. The announcement came after the season-opening doubleheader at DAYTONA Flat Track, and the tour heads next to the Yamaha Atlanta Short Track, which serves as the third round of the 2026 Progressive American Flat Track season. These scheduling touchpoints underscore the partnership’s operational importance for television and digital programming.
Voices from the paddock and the sponsor
AMA Pro Racing CEO Gene Crouch praised the deal for its role in advancing the series, noting that Progressive’s support has increased visibility across broadcast, live-event presentation and fan engagement platforms. He emphasized that the sponsor’s authentic ties to riders and fans make the relationship more than a logo placement—it’s an active collaboration aimed at improving the race-day experience and expanding audience reach. From the sponsor side, Eric Doubler, Progressive’s Recreational Lines Business Leader, highlighted the company’s enthusiasm for the racing community and its commitment to deepen involvement with American Flat Track and the broader motorcycle sector.
Where to watch and learn more
Fans who want to follow the season can tune into televised race windows on FOX Sports or stream live coverage at flosports.link/AFT2026. For full schedules, ticketing and additional streaming options, visit AmericanFlatTrack.com. AMA Pro Racing, headquartered in Daytona Beach, Fla., continues to operate the championship as the premier professional motorcycle racing organization in North America, sanctioning a full calendar of events across multiple disciplines. The renewed partnership with Progressive aims to preserve momentum for the series and deliver improved experiences for riders, teams and fans alike.