The American Motorcyclist Association has made May the time to spotlight the next generation of riders with its fourth annual AMA Take a Kid Dirt Biking Month. This nationwide initiative is designed to introduce children to off-road motorcycling in environments that prioritize safety, instruction and fun. Organizers aim to combine hands-on opportunities with outreach so families learn the basics of riding and equipment. The program emphasizes the importance of mentorship and supervised experiences as a foundation for long-term interest in the sport, and it seeks to lower barriers for families who want to try dirt biking for the first time.
Under the banner of Take a Kid Dirt Biking Month, the AMA partners with local clubs, tracks and recreational organizations to stage events and clinics that offer kids supervised track time, coaching and gear guidance. The association highlights the value of controlled environments — places where young riders can practice without exposure to public roads or uncontrolled terrain. Joy Burgess, the AMA director of marketing and communications, describes the campaign as a long-term investment in the sport: building confidence and skills early helps sustain motorcycling across generations.
What the campaign offers
The initiative supports a mix of organized activities and independent family participation. Throughout May, participating organizers host clinics, practice sessions and family-friendly meets to demonstrate riding fundamentals, safety protocols and basic maintenance. The AMA also amplifies these efforts through coordinated outreach and social media promotion to raise awareness about the benefits of youth ridership. Educators and coaches focus on fundamentals like balance, throttle control and protective gear selection so newcomers experience a positive first impression of dirt biking that encourages continued involvement.
How families and kids can take part
Getting involved is intentionally simple: kids can attend one of the sanctioned events, or families can choose to ride informally during May and document the experience. To be part of the campaign’s showcase, participants are invited to submit a photo or video via the AMA submission page. Entries will be eligible to appear on the AMA’s channels and in the American Motorcyclist magazine, offering young riders a chance to celebrate their first outings and inspire others. The program also includes a prize draw with items such as a STACYC balance bike and other manufacturer-supported rewards.
How to submit and what to expect
Photos and videos can be uploaded at the AMA’s dedicated submission URL, and entrants should follow the posted guidelines for content and permissions. Submissions selected by the AMA may be featured across official social platforms and editorial content, giving families exposure and recognition. In addition to contest prizes, the public recognition element helps normalize youth participation in motorcycling and connects new riders with local resources for coaching, bike shops and community events.
Featured content and the kids’ magazine
As part of the campaign, the AMA released the third issue of American Motorcyclist For Kids, a publication that profiles young racers, advocates and riders who shape the community. That issue spotlights children (and a few adults) who influence the sport through competition, volunteer work and everyday riding. The magazine and online stories serve as inspiration and a practical resource for families exploring dirt biking, with tips, feature stories and pointers on how to get started safely.
Industry partners and event resources
The month-long effort is supported by an array of industry partners, including Denago, STACYC, Yamaha, Cobra, Honda, Turn 14 Distribution, Guts Racing, ASV, Brake Free, SSR, Beta and Baxley. These collaborators provide equipment, prizes and local event backing to expand access and reduce costs for families. For organizers and parents seeking more information, the AMA maintains an event resources page with guidance on hosting activities, promotional assets and participation rules. Whether through organized clinics or casual weekend rides, the campaign is built to welcome newcomers and showcase the joy of off-road motorcycling.