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The 2025 season has marked a significant milestone for MotoGP. The racing series concluded with a series of achievements that have set a new benchmark in motorsports. The season began with an exciting launch event in Bangkok, where a refreshed brand identity was unveiled, establishing a progressive tone for the year. This initiative aimed to not only retain existing fans but also engage a younger audience, a critical component of MotoGP’s growth strategy.
Throughout the 2025 season, MotoGP featured an impressive calendar with 22 races across 18 countries and five continents. Fans experienced thrilling competitions where five world champions participated, and 10 out of 11 teams secured podium finishes. Notably, Marc Marquez, competing for the Ducati Lenovo Team, captured attention with a remarkable comeback, earning the 2025 MotoGP World Champion title.
Record-breaking fan engagement and attendance
This year also saw a significant rise in fan engagement and attendance, pivotal to the sport’s momentum. MotoGP’s global fanbase expanded to an impressive 632 million, reflecting a 12% increase from the prior year. Race weekends drew a staggering 3.6 million spectators, resulting in nine broken attendance records during the season. The pinnacle occurred during the French GP at Le Mans, where an all-time high of 311,797 fans attended, making it the most attended race in MotoGP history.
Television and digital viewership on the rise
In addition to on-site attendance, MotoGP’s television viewership experienced a considerable boost, achieving an average increase of 9% across Grand Prix events. The popularity of Sprints surged even further, with a remarkable 26% increase in viewership compared to the previous year. Moreover, MotoGP’s digital presence expanded, surpassing 60 million followers on social media platforms. Engagement on these channels reached an impressive 61%, with fans consuming over 1 billion minutes of content on the official MotoGP YouTube channel.
Appealing to a younger audience
One of the most promising aspects of MotoGP’s growth is its ability to attract younger fans. Research indicates that for the fifth consecutive year, over half of MotoGP’s audience is under the age of 35. This trend underscores the sport’s evolving appeal and its commitment to connecting with a new generation of motorsport enthusiasts. The influx of younger fans is a significant driver behind increased engagement across various platforms, positioning MotoGP as a dynamic and forward-thinking sporting event.
Leadership insights on the season
Carmelo Ezpeleta, Chief Executive Officer of MotoGP, expressed pride in the accomplishments of the 2025 season. He stated, “This year has been a landmark for MotoGP—a testament to our efforts in broadening our audience and deepening connections with our fans. The record-breaking attendance figures, growing digital engagement, and exhilarating races reflect the current vitality of our sport.” His remarks encapsulate the essence of a season that celebrated racing excellence while fostering a vibrant community of fans and stakeholders.
As the MotoGP community looks ahead, the 2026 season promises exciting developments, commencing with the opening round at the Chang International Circuit in Buriram, Thailand, from February 27 to March 1. Anticipation builds as fans await the upcoming calendar, which will undoubtedly continue to push the boundaries of the sport.