The Los Angeles Auto Show returns this November with a program that goes far beyond traditional vehicle unveilings. Presented by Chevron with Techron®, the 2026 edition crowns a decade-long tradition of intertwining automotive excellence with the glitz of Hollywood, live performances, and interactive culture. From November 20 through 29, the Los Angeles Convention Center will host more than 20 manufacturers, while a parallel invitation-only summit, AutoMobility LA, kicks off on November 19 to explore the business of modern mobility.
Organizers stress that the event is designed to showcase how cars have become cultural symbols – influencing film, fashion, music and even digital storytelling. AutoMobility LA is described as an exclusive forum where CEOs, studio heads and media executives discuss cross-industry collaborations, content licensing and the future of autonomous entertainment vehicles.
Dealmakers, awards and networking on the executive floor
At the heart of the November 19 gathering is a panel called The Business of Modern Mobility. Attendees from leading automotive brands, streaming platforms and major studios examine how joint ventures can generate new revenue streams, from co-branded vehicle concepts to in-car streaming services. The session also highlights the emerging role of energy efficiency and autonomous technology in shaping entertainment-centric vehicle platforms.
That same evening, the RACER Creator Awards makes its second appearance. The red-carpet event honors influencers, YouTubers and content creators whose work shapes automotive culture online. Winners receive a showcase slot on the main floor, ensuring their digital audiences experience the show in real time.
Throughout the press days, a series of networking mixers feature live DJs and boutique bands, creating a relaxed backdrop for business talks. These social hubs are deliberately designed to foster spontaneous collaborations between automakers, music labels and visual artists, turning casual conversations into potential multi-media projects.
Celebrity-driven experiences that spark the public agenda
When the doors open to the public on November 20, the exhibition space transforms into a playground of pop-culture moments. On Saturday, November 21, the inaugural Road to Home benefit concert raises funds for the animal-welfare nonprofit PetSet, with a lineup of local musicians announced later in the month.
Comedian Gabriel “Fluffy” Iglesias brings a slice of his personal collection, displaying several beloved Volkswagen bus conversions alongside a tasting station for his Pocho Fino tequila brand. The appearance underscores the growing trend of entertainers using personal car collections as extensions of their brand identities.
An eye-catching partnership between LA Metro and West Coast Customs debuts a fully custom-wrapped bus in the underground gallery. The vehicle features luxe wheels, LED lighting, a DJ booth and high-end seating, illustrating how public transit can merge with street-art aesthetics for special events such as the World Cup.
Former NBA star Lou Williams teams up with comedian Will “Spank” Horton for a live podcast recorded inside a classic car restored by the Black Classics Car Club, celebrating the club’s 40th anniversary. The session blends sports talk, humor and automotive history, attracting fans from multiple segments.
Los Angeles–born artist and curator Jacqueline Valenzuela curates an exhibition of low-rider-inspired art cars, bridging Chicano visual culture with high-performance design. Meanwhile, Rachel Pizzolato, known from Discovery’s “MythBusters Jr.”, hosts a hands-on showcase of the latest tech demos, offering exclusive insights into future vehicle platforms.
Interactive zones and cultural tie-ins for the everyday visitor
Beyond celebrity showcases, the show offers a suite of immersive activities. The Superstars auction presents limited-edition experiences, ranging from race-track days to backstage passes, while proceeds support charitable causes. Leen Customs releases enamel pins that pay homage to iconic models, appealing to collectors worldwide.
Fans can step into a pop-up In-N-Out Burger lounge inside the underground area, where themed games and limited-edition merchandise celebrate the longstanding relationship between fast-food culture and car meet-ups. Nearby, the newly opened Lucas Museum of Narrative Art sets up a mini-exhibit explaining how storytelling drives both cinema and car design.
Technology-driven attractions include high-fidelity racing simulators, an interactive exhibit that lets visitors design virtual paint jobs, and a showcase from Subaru under its Subaru Loves Pets initiative, where adoptable dogs mingle with attendees. The weekend also hosts a Dragon Ball Xenoverse 3 demo zone, previewing the upcoming game ahead of its 2027 launch.
Throughout the ten-day run, the The Underground stage features rotating DJ sets, reinforcing the event’s musical pulse and encouraging visitors to linger longer among the concept cars and custom builds. Collectively, these experiences illustrate how the Los Angeles Auto Show has evolved into a cultural convergence point where mobility, entertainment and community intersect.
