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Cadillac is set to unveil the livery of its first-ever Formula 1 car during the upcoming Super Bowl broadcast. This event represents a significant milestone for the American automotive manufacturer as it transitions into the world of Formula 1 racing.
With a storied history in the automotive sector, Cadillac will join the ranks of elite F1 teams. Supported by General Motors, the team is led by Graeme Lowdon, who previously directed the Marussia team. Cadillac’s debut in the 2026 season will make it the 11th team on the grid, featuring a strong lineup of drivers ready to compete.
Exciting driver lineup and preparations
Demonstrating its commitment to success, Cadillac has confirmed that experienced drivers Valtteri Bottas and Sergio Perez will lead the team. Additionally, IndyCar driver Colton Herta will serve as a test driver, bringing valuable racing experience to the group. This blend of seasoned professionals and fresh talent is expected to position Cadillac competitively from the outset.
Upcoming testing schedule
Before the highly anticipated livery reveal, Cadillac will conduct initial tests at the Circuit de Barcelona-Catalunya from January 26 to 30. This testing phase is vital, allowing the team to refine their car under the new technical regulations that will shape the 2026 season. Following this, a second testing session is scheduled for February 11-13 at the Bahrain International Circuit, with another test planned from February 18-20 at the same venue. These sessions are crucial for ensuring the team is fully prepared for its competitive debut in Australia from March 6-8.
Significance of the Super Bowl reveal
Revealing the livery during the Super Bowl is a strategic move, given the event’s massive audience. In 2025, the game attracted approximately 127.7 million viewers, making it one of the most-watched broadcasts in American television history. The halftime show, featuring renowned artists, further enhances the event’s visibility, underscoring Cadillac’s commitment to making a memorable entrance into the sport.
Dan Towriss, the CEO of Cadillac, expressed enthusiasm about this unique opportunity, stating, “The Super Bowl represents a rare convergence of sport, entertainment, and storytelling in American culture. It provides us with a platform to introduce the Cadillac Formula 1 Team in a way that resonates with our identity. We are eager to showcase our American heritage with boldness and innovation. This is just the beginning of our journey, and I couldn’t be prouder of this moment.”
Looking ahead to the 2026 season
As Cadillac embarks on this exciting venture, preparations extend beyond visual presentation. The team will utilize a Ferrari power unit for its inaugural season, ensuring it has a reliable and powerful engine to compete against established teams. This strategic partnership with Ferrari will be crucial in their pursuit of success.
With a robust management team, a talented driver roster, and the support of a prestigious automotive brand, Cadillac is positioned to make a significant impact in the Formula 1 arena. As anticipation builds for the Super Bowl and the 2026 season, fans and enthusiasts alike are eager to see what Cadillac will deliver on the track.