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The North American road racing scene will reach a new broadcast audience in 2026 as MotoAmerica partners with V10 Entertainment to deliver the premier Superbike class live on VICE TV. Announced from Irvine, California on April 8, 2026, the arrangement moves the championship’s most prominent category to a platform known for culture-driven and alternative sports programming. Coverage begins live on Saturday, April 18, and Sunday, April 19, and continues through the season that celebrates 50 Years Of Superbike Racing.
The 2026 schedule on VICE TV will present the full Superbike slate: 20 races staged across nine rounds, with distribution reaching more than 40 million U.S. households on major cable and satellite services. The broadcast deal aims to showcase high-speed competition, head-to-head rivalries, and the technical edge of top riders as they pilot production-based motorcycles capable of extreme performance. Fans can expect a season-long narrative that highlights both the athleticism of participants and five decades of Superbike heritage.
Why this move matters
Putting the Superbike class on VICE TV represents a strategic shift toward a younger, action-oriented audience. The network has expanded its live sports portfolio in recent years and is positioning itself as a home for visceral, high-energy events. For MotoAmerica, the partnership with V10 Entertainment opens new promotional channels and aligns the series with a broadcaster that emphasizes storytelling and cultural context around sports. This change is not simply a channel swap; it is an attempt to present the championship in a style that matches the intensity and authenticity of modern motorcycle road racing.
What fans will see on screen
Viewers tuning in will receive live coverage of every Superbike race weekend, with production elements designed to highlight speed, team tactics, and rider skill. Expect in-depth race footage, commentary that breaks down technical choices, and storytelling that follows season-long arcs. The programming will cover iconic circuits across the United States and spotlight international talent competing for national glory. In addition to race broadcasts, supplementary content and clips will likely be available through digital and social channels tied to the broadcast, making it easier for new and returning fans to engage with the series.
Broadcast reach and format
The broadcast package delivers the full calendar to audiences in more than 40 million U.S. homes via key cable, telco, and satellite providers. This reach is intended to increase exposure for teams, sponsors, and riders, while offering viewers consistent access to live competition. The format comprises timed races, qualifying highlights, and expert analysis that emphasizes the technical specifics of the Superbike category, including engine performance, chassis setup, and rider strategy—areas that separate winners from the rest.
Anniversary coverage and features
As the season marks the 50-year milestone of Superbike racing, broadcasts will pay tribute to the class’s history and evolution. Expect segments that explore the lineage of Superbike competition, archival moments, and reflections on how technology and rider skill have changed the sport. These anniversary features will be woven into live broadcasts and supplemental programming to celebrate five decades of two-wheel road racing at speed.
Series context and key competitors
MotoAmerica operates as North America’s premier motorcycle road racing series, featuring multiple classes beyond Superbike, and has been stewarding the AMA superbike championship since its 2014 organizational reboot. The Superbike field includes national and international riders contending for top honors; among the notable entrants in 2026, six-time champion Cameron Beaubier is aiming to extend his record with another championship bid. Fans can follow the series on official channels and subscribe to streaming services such as MotoAmerica Live+ for additional live and on-demand content.
What to watch for at the season opener
The first live broadcasts on April 18 and April 19 will set the tone for the year: riders will reveal offseason development gains, teams will dial in setups for high-speed circuits, and early storylines—title contenders, surprise performers, and technical pacesetters—will emerge. With the combination of a culturally attuned broadcast partner and a milestone season, the 2026 Superbike campaign promises heightened visibility and renewed energy for the sport. For more details and schedules, visit the official MotoAmerica website and the VICE TV listings.