Argomenti trattati
In a significant move that aims to redefine its identity and mission, Panasonic Automotive Systems Co., Ltd. will transition to the name Mobitera. This change reflects the company’s commitment to enhancing the mobility experience while prioritizing safety and sustainability.
The name Mobitera encapsulates the essence of mobility and innovation. By combining the element of mobility with the Latin word iter, meaning path, and the Japanese term terasu, which translates to illuminate, the new brand seeks to highlight future transportation solutions. CEO Masashi Nagayasu emphasizes that this rebranding aligns with the company’s vision to foster a brighter future through advanced technologies.
Strategic growth and partnerships
In December 2025, the company formed a strategic alliance with the Apollo Group. This collaboration is designed to enhance its software development capabilities, revolutionizing the in-vehicle cockpit experience and strategically improving the overall business portfolio. The rebranding to Mobitera is a crucial step in this evolutionary journey, positioning the company for accelerated growth in a rapidly changing automotive landscape.
Commitment to core values
As the transition unfolds, Mobitera intends to remain true to the core values that have historically defined its operations. The new identity symbolizes a shift in brand perception and reinforces the company’s mission: to create a sustainable mobility society that improves the quality of life for everyone. This mission acknowledges the intricate relationship between technology, society, and the environment.
Visual identity and significance
The newly minted brand logo features a prominent M, representing the aspiration to illuminate the future of mobility. Central to the design is the letter i, signifying the importance of placing individuals at the heart of all endeavors. This thoughtful design choice underscores the commitment to enhancing user experience while fostering community and engagement.
The unique corporate color, Mobitera Blue-Green, embodies the harmony between individuals, society, and the planet. This color choice reflects a commitment to environmental consciousness, promoting a sense of unity and sustainability that resonates with the brand’s core message.
Global alignment
In conjunction with the rebranding, all domestic and international subsidiaries under Panasonic Automotive Systems will adopt the Mobitera name. This unified approach emphasizes a cohesive identity across global markets, enhancing brand recognition and reinforcing the company’s dedication to innovative mobility solutions.
As Mobitera prepares for its official launch, the corporate communication office is available for inquiries through the provided contact channels. This transition signifies more than just a name change; it marks a transformative journey toward shaping the future of mobility in a responsible and engaging manner.