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In a significant step towards empowering women in sports, Madison has introduced its new pre-professional women’s soccer team, Rally Madison FC. This club is set to join the USL W League starting in May 2026. The announcement of the team name and logo took place at a vibrant launch event attended by enthusiastic supporters, where the rich history of women’s rights and sports came to the forefront.
The name Rally serves not only as a team identifier but also as a rallying cry for community engagement and support for women’s soccer. Inspired by the early 20th-century suffragist movement in Wisconsin, this initiative aims to celebrate and uplift female athletes, making a lasting impact in the region.
The historical significance of Rally Madison FC
Wisconsin holds a special place in the history of women’s rights, being the first state to ratify the 19th Amendment on June 10, 1919. This historic action granted women the right to vote, and Rally Madison FC draws inspiration from this legacy of progress and advocacy. By becoming the first USL W League team in Madison, the club positions itself as a pioneer in promoting women’s soccer and empowering future generations.
A call to action for the community
Alyssa Bruce, the Director of Retail for Rally Madison FC, emphasized the importance of the name in promoting action within the community. “The name Rally represents our commitment to uniting Madison in support of women’s soccer,” she stated. This initiative seeks to cultivate a passionate and inclusive fan base that will actively participate in the growth of the sport.
Every ticket sold, every cheer from the crowd, and every song sung during matches will contribute to building a robust youth pathway for aspiring female soccer players. Through this collective effort, Madison can showcase its dedication to women’s sports on a national stage.
A logo steeped in symbolism
The crest of Rally Madison FC reflects the essence of Wisconsin and its historical significance. Collaborating with Madison-based media agency, Shine United, the team developed a logo that prominently features the Wisconsin statue, which adorns the state capitol building. This statue, embodying Athena, the goddess of wisdom and warfare, signifies courage and determination.
Colors and elements that honor the suffragists
The color scheme of gold and purple used in the club’s branding pays homage to the suffrage movement. These colors were integral to the symbols of hope and unity adopted by suffragists throughout their struggle for equality. The yellow rose, featured beneath the logo’s wordmark, serves as a reminder of the perseverance and triumph of women in their fight for rights.
Furthermore, the home jerseys, adorned with a gold sash symbolizing Madison’s isthmus, connect the team to the local geography while maintaining a modern athletic aesthetic. This design aims to resonate with fans and players alike, creating a strong sense of community and pride.
Empowering the next generation
Rally Madison FC is committed to nurturing not just skilled athletes but also strong female leaders within the sport. Conor Caloia, COO of Forward Madison FC and Rally Madison FC, expressed the goal of inspiring young girls to pursue their soccer aspirations without barriers. The establishment of the Rally Girls Soccer Fund aims to eliminate financial hurdles that may prevent girls in the Madison area from participating in soccer.
This fund represents a tangible investment in the future of women’s sports, as the team pledges to contribute $1 from every ticket sold each season to support local girls’ soccer programs. The inaugural grant of $5,500 was awarded to support the uniform needs of the Madison East girls’ soccer program, showcasing the club’s commitment to community involvement.
The name Rally serves not only as a team identifier but also as a rallying cry for community engagement and support for women’s soccer. Inspired by the early 20th-century suffragist movement in Wisconsin, this initiative aims to celebrate and uplift female athletes, making a lasting impact in the region.0