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The countdown has begun for the Audi Revolut F1 Team as it prepares to unveil its official identity and brand on January 20 in Berlin. This event marks a pivotal moment for the team as it enters the competitive world of Formula One racing. A strategic partnership with global fintech leader Revolut promises to shape the team’s future and enhance fan engagement.
The name and logo of the Audi Revolut F1 Team embody a fusion of automotive engineering and cutting-edge financial technology, reflecting a commitment to innovation and performance. The partnership, solidified in July, marks the beginning of a new era for both Audi and Revolut in motorsport.
Launch event details and fan engagement
The Berlin launch is set to be an immersive experience that highlights the core values of the Audi Revolut F1 Team: clarity, technical intelligence, and emotional connection. Attendees will witness the unveiling of the team’s full race livery, following the earlier reveal of the Audi R26 Concept in November. This unveiling will showcase not only the aesthetic design but also the principles that Audi stands for in Formula 1.
On January 21, the event will open its doors to the public, allowing fans to engage with the team’s vision firsthand. This dual approach aims to resonate beyond the confines of the racetrack, bringing the excitement of Formula 1 directly to fans.
Strategic partnership with Revolut
The collaboration with Revolut extends beyond sponsorship; it aims to create a dynamic alliance focused on innovation and enhanced fan interaction. By integrating Revolut Business into the team’s financial operations and utilizing Revolut Pay for seamless transactions in their online store, the Audi Revolut F1 Team intends to redefine engagement methods. This integration will streamline the purchasing process for fans and provide exclusive benefits through the app for Revolut users.
This partnership is designed to connect with a younger, digitally savvy audience, ensuring that the team’s presence is felt beyond the traditional F1 paddock. With an emphasis on engaging activities and race access, the team seeks to challenge the status quo of fan involvement in motorsport.
Corporate rebranding and legacy preservation
Significant changes are underway for the team’s structure alongside the launch. As part of the transition to the Audi Revolut F1 Team, Sauber Motorsport AG will be rebranded as Audi Motorsport AG. Additionally, the Technology Centre in Bicester, UK, will now be known as the Audi Motorsport Technology Centre UK. This rebranding maintains a connection to the past by preserving names like Sauber Holding AG and Sauber Technologies AG, honoring the legacy of Peter Sauber.
Gernot Döllner, CEO of AUDI AG, expressed enthusiasm about the launch, stating that it represents a significant milestone in their journey into motorsport. He emphasized that the name and logo reflect the brand’s innovative spirit and vision. The anticipation leading up to the event in Berlin is palpable as both Audi and Revolut prepare to showcase their new identity to the world.
Team leadership and vision
Key figures within the Audi Revolut F1 Team are poised to lead this ambitious project. Mattia Binotto, transitioning from Ferrari, will oversee the Audi F1 Project, while Jonathan Wheatley continues as Team Principal. Their focus on building a strong, united team across Germany, the UK, and Switzerland is evident in their preparations.
Wheatley commented on the importance of the launch, stating that it would serve as a moment of unity for the team, inviting fans to join them on their journey toward the upcoming season. The unveiling of the Audi Revolut F1 Team name and logo marks not just a new chapter but a tangible representation of their collective ambition and aspirations.