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As the countdown to 2026 progresses, Audi is poised to make a significant impact in the realm of Formula 1. This initiative marks the first development of a powertrain in Germany for this prestigious racing series in over a decade. Renowned for its global presence and technological expertise, Formula 1 offers an optimal platform for Audi to demonstrate its dedication to innovation, encapsulated in the motto “Vorsprung durch Technik.” Audi’s entry into this competitive arena follows successful engagements in various motorsport categories, including Le Mans, Formula E, and the Dakar Rally.
Strategic developments for a competitive edge
With the introduction of new regulations aimed at enhancing sustainability and cost-effectiveness, Audi seeks to capitalize on this transformative period. The upcoming rules emphasize greater electrification and the use of sustainable fuels. Electric motors are expected to deliver power comparable to traditional combustion engines, reaching around 400 kW (544 hp). This shift aligns with global trends towards greener technologies and enables improved energy recovery through recuperation.
Innovations at the Audi Competence Center
In the heart of Neuburg an der Donau lies the Audi Competence Center Motorsport, a pivotal location for Audi’s Formula 1 power unit development. Established in 2014 and recently expanded, this facility features advanced test benches and technical resources essential for the ambitious F1 project. The power unit will utilize an innovative energy recovery system that integrates a battery, an electric motor, and a highly efficient combustion engine, all designed and developed in-house.
Collaborations and team dynamics
To enhance its presence in Formula 1, Audi has established a partnership with the Sauber racing team, a team that has competed in the FIA Formula 1 World Championship since 1992. This collaboration, announced in 2025, enables Audi to leverage Sauber’s extensive motorsport experience, providing a solid foundation as the team prepares to transition to Audi’s factory status in 2026. In early 2025, Audi further advanced its strategy by acquiring the Sauber Group, which also welcomed Qatar’s sovereign wealth fund as an investor.
Establishing a global network
In addition to its operations in Germany and Switzerland, Audi has established a Technology Office in Bicester, England. This location, nestled within the renowned Motorsport Valley, provides Audi with access to a vast pool of expertise and talent crucial for achieving success in Formula 1. The Bicester facility plays a strategic role, enabling Audi to integrate advanced technologies and innovations into its racing initiatives.
Vision and aspirations for the future
The visual identity of Audi’s Formula 1 team is designed to embody the company’s unified design philosophy, characterized by elements that are clear, technical, intelligent, and emotional. The unveiling of the Audi R26 Concept in Munich presented a striking color scheme featuring titanium, carbon black, and Audi red, representing a bold statement as the team prepares for its inaugural race.
The driver lineup for the upcoming season promises a combination of seasoned expertise and youthful vigor. Veteran driver Nico Hülkenberg, who has participated in approximately 250 Grand Prix races, will team up with rising talent Gabriel Bortoleto. Bortoleto has achieved championship titles in both the FIA Formula 3 and Formula 2 Championships, marking him as a significant asset. This strategic pairing is designed to cultivate a dynamic team capable of competing at the pinnacle of motorsport.
Leadership and management
Leading the Audi F1 Project is Mattia Binotto, who oversees development across multiple facilities. With nearly three decades of experience in Formula 1, Binotto is strategically positioned to guide Audi’s ambitious endeavors in the sport. He is supported by Jonathan Wheatley, the team principal, who plays a vital role in managing race operations and ensuring the team’s seamless integration into the Formula 1 ecosystem.
Audi’s strategic partnerships in preparation for Formula 1 debut
As Audi prepares for its debut in Formula 1, the company is actively pursuing partnerships that bolster its competitive advantage. Notably, bp has been announced as an official partner, collaborating on fuel and lubricant development to enhance vehicle performance. Additionally, adidas has been chosen as the official apparel partner, tasked with creating a comprehensive line of high-performance gear for both team members and fans.
Audi’s entry into Formula 1 signifies more than just participation; it embodies a strategic commitment to innovation and excellence within one of the most prestigious motorsport arenas. As the team gears up for the 2026 season, preparations are underway for a journey marked by ambition and technological advancements.