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The 2025 MotoGP season has marked a significant chapter for the BK8 Gresini Racing team, establishing them as a leading contender in both sporting achievements and media visibility. With a series of commendable performances, the team secured multiple accolades and experienced a notable increase in media presence, attracting the attention of sponsors and fans alike.
As the season progressed, BK8 Gresini Racing celebrated a remarkable total of seven race victories, including three wins in Sprint events. This success propelled Álex Márquez to an impressive second place in the overall standings of the MotoGP Riders’ Championship. Additionally, rookie rider Fermín Aldeguer earned the coveted Rookie of the Year title, further enhancing the team’s reputation for nurturing talent.
Sporting excellence and recognition
Throughout the season, the Gresini team demonstrated exceptional skill and consistency, culminating in a total of 33 podium finishes across various races. This achievement not only highlights the technical prowess of the team’s engineering and strategy but also underscores their competitive edge in the high-stakes environment of MotoGP.
Moreover, the accolades extended beyond the riders. The team received the title of Best Independent Team, reflecting their organizational strength and performance quality. These accomplishments represent the dedication and hard work of everyone involved at Gresini Racing, from technicians to management staff.
Media exposure and digital growth
In addition to their on-track successes, BK8 Gresini Racing experienced exponential growth in media visibility. According to Camaleonic Analytics, the team garnered over 24 hours of television exposure, a significant increase from the previous year. This surge in visibility generated an impressive media value for sponsors, amounting to approximately €459.4 million, reflecting a 3.44% rise year-on-year.
The digital landscape also saw remarkable development, with the team’s social media following climbing to a staggering 911,000 followers. This marks a 49% increase compared to the previous season, showcasing the team’s growing appeal and engagement with fans worldwide. Innovative social media campaigns, such as the #GresiniRecords initiative, produced over 305 pieces of engaging content, resulting in an extraordinary 82 million views and a remarkable €5.25 million in earned media value.
Strategic partnerships and future prospects
The success of BK8 Gresini Racing extends beyond the racetrack and into the realm of strategic partnerships. The team’s title sponsor, BK8 NEWS, joined in 2025 with a multi-year agreement, leveraging their association to enhance brand awareness in key markets. This collaboration signifies a mutually beneficial relationship that thrives on the team’s visibility and performance.
Carlo Merlini, the Commercial and Marketing Director of Gresini Racing, expressed enthusiasm about the season’s outcomes, stating, “The 2025 season has been sensational, on and off the track. The numbers and titles reflect our hard work and commitment to excellence.” He emphasized that the visibility gained through racing success has been instrumental for the team and their sponsors.
A new era for MotoGP
As the MotoGP championship enters a new phase with Liberty Media as the main shareholder, the landscape of competitive motorcycle racing is poised for transformation. This transition is expected to further expand the sport’s reach into new markets and audiences, offering exciting opportunities for teams like BK8 Gresini Racing to capitalize on their current momentum.
The achievements of the 2025 season not only highlight the sporting capabilities of BK8 Gresini Racing but also solidify their status as a significant player in the commercial arena of MotoGP. Their accomplishments serve as a beacon of excellence, inspiring future endeavors and attracting new fans to the thrilling world of motorcycle racing.