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5 August 2026

Italy’s Ewiva Sets 0.80 €/kWh for Card-Based EV Charging

Ewiva, the Enel Group's high-power charging network, has unveiled a new flat rate of 0.80 €/kWh for contactless payments, aiming to simplify EV charging in Italy.

Italy's Ewiva Sets 0.80 €/kWh for Card-Based EV Charging

In a move to streamline electric vehicle (EV) charging in Italy, Ewiva, a subsidiary of the Enel Group has introduced a new flat rate for contactless payments. Effective August 1, 2026, the rate of 0.80 €/kWh (including VAT) applies to all users paying directly at the charging station with a credit, debit, or prepaid card, as well as through digital wallets on smartphones and smartwatches.

This initiative is part of Ewiva’s broader strategy to make EV charging more accessible and user-friendly, particularly for those who prefer not to use dedicated apps or subscription services. The new rate is designed to offer simplicity and predictability, without any time-based pricing variations.

Simplified Charging for On-the-Go Drivers

The new tariff is particularly beneficial for occasional users who need a quick and hassle-free charging experience. By eliminating the need for app downloads or registrations, Ewiva aims to attract a wider range of EV owners. The contactless payment system is compatible with major card networks, including MastercardVisaVPayMaestro as well as digital payment solutions like Apple Pay and Google Pay.

Ewiva’s network, comprising over 1,800 charging points across approximately 500 stations nationwide, is strategically located in urban areas, suburban zones, and along major highways. This extensive coverage ensures that EV drivers can easily access high-power charging stations, with capacities ranging from 100 kW to 400 kW.

Supporting an Open Charging Ecosystem

In addition to the new retail pricing, Ewiva has also updated its tariffs for Mobility Service Providers (MSPs) that operate interoperable platforms. This adjustment is intended to foster a more open and competitive charging ecosystem, allowing multiple service providers to offer access to Ewiva’s infrastructure through their own apps or cards.

“Our goal is to provide EV drivers with a seamless, transparent, and accessible charging experience,” Ewiva stated in an official release. “We are committed to expanding our network and enhancing the quality of service for all users who choose our charging stations.”

Ewiva’s latest move comes as part of a broader trend in the EV charging industry, where operators are increasingly focusing on simplifying the user experience and promoting interoperability. This shift is expected to accelerate the adoption of electric vehicles in Italy by addressing common pain points such as charging convenience and cost transparency.

The Cost of High-Power Charging

While the new flat rate simplifies the charging process, the cost of high-power charging remains a significant consideration for EV owners. For example, a typical 60 kWh battery would require approximately 48 € to reach a full charge, providing an estimated real-world range of less than 450 km. This translates to a cost of roughly 10.70 € to 12.00 € per 100 km which can be comparable to or even higher than the operating costs of some high-efficiency internal combustion engine vehicles.

Despite the higher costs, the convenience and speed of high-power charging make it an attractive option for long-distance travel and quick top-ups. Ewiva’s investment in expanding its network and improving service quality is likely to further enhance the appeal of electric mobility in Italy.

For more information on Ewiva’s updated tariffs and to locate the nearest charging station, visit the official website at .

Author

Florence Wright

Florence Wright, Glasgow native with an editorial-minimal aesthetic, rerouted a social feed to live-cover a Pollok Park remembrance event, prioritising human detail over algorithmic reach. Promotes clarity, humane framing and local resonance; keeps an archive of Polaroids from neighbourhood gatherings as a personal emblem.