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Toyota’s electric vehicle strategy unfolds
Toyota is making a significant shift towards electric vehicles (EVs), with plans to introduce six fully electric models by the end of 2026, specifically targeting European markets. This announcement was made during a brand overview event held in Brussels, Belgium, where Toyota showcased the flagship model of its electric initiative: the new C-HR+ small crossover.
The C-HR+ stands out as a fully electric variant, sharing only its name with the existing gas-powered C-HR, which has been a hit in Europe, contributing to over one million units sold globally since its debut in 2016. With a design reminiscent of luxury vehicles, the C-HR+ features a sleek curved roofline and a compact hatch, aligning closely with the aesthetics of the refreshed Toyota bZ4X.
Key features of the new models
Alongside the C-HR+, Toyota showcased the updated bZ4X and Lexus RZ models, as well as the Urban Cruiser small crossover, which transitions from concept to reality. Three additional EVs were teased, including a potential Hilux EV pickup, a larger Land Cruiser EV, and a smaller crossover that may draw inspiration from the Sport Crossover Concept unveiled in 2023. There’s also an exciting anticipation surrounding Toyota’s solid-state battery technology expected to debut in 2027.
A multi-faceted electrification approach
Despite previous criticisms regarding its slow adoption of electric vehicles, particularly in North America, Toyota is firmly committed to a multi-faceted electrification strategy. This includes hybrids, plug-in hybrids, battery electric vehicles, and even fuel-cell vehicles, all part of its goal to achieve carbon neutrality in Europe by 2035. The launch of these new EVs is crucial to this comprehensive strategy.
A significant aspect of Toyota’s EV strategy is the assurance that the batteries will maintain at least 70% of their capacity after a decade of use. Additionally, the company offers an eight-year warranty covering nearly 100,000 miles (160,000 kilometers), with even more extensive coverage for high-voltage batteries, extending to 10 years or 621,371 miles (1 million kilometers).
Details on the upcoming models
More information regarding which models will be available in North America will be released in the upcoming spring. However, here’s what we currently know about the models expected to launch in Europe and potentially make their way to North America.
2025 Toyota C-HR+
The 2025 Toyota C-HR+ represents a significant evolution from its predecessor, the bZ4X, featuring a more polished design that eliminates the previous black gloss plastic panels for a cleaner, more sophisticated appearance. This model embraces a coupe-like silhouette, which is popular in Europe, though it comes at the expense of cargo space, offering around 14.7 cubic feet.
Although it shares a name with the hybrid C-HR, the C-HR+ is built on the e-TNGA platform, similar to the bZ4X. It measures approximately 178 inches in length, which is about six inches shorter than the bZ4X, making it a compact yet powerful option in the electric vehicle market.
Interior innovations
Inside, the C-HR+ is expected to mirror the design and technology found in the updated bZ4X, featuring a standard 14.0-inch touchscreen and an interface developed in North America. The steering wheel is designed with numerous controls, while the instrument cluster is strategically positioned to enhance visibility and maintain an unobstructed line of sight for the driver.
Customers will have the option of two battery packs: 57.7-kWh and 77-kWh. The C-HR+ will also offer a choice between a single-motor front-wheel drive with approximately 164 hp or a dual-motor all-wheel drive producing around 338 hp. This second-generation BEV system is designed for optimal power delivery, leading Toyota’s CEO in Europe to declare it the “most emotional, dynamic crossover” the company has ever introduced in Europe.
Performance expectations
The C-HR+ is expected to accelerate from 0 to 62 mph in just 5.2 seconds, boasting an impressive range of 373 miles on the European WLTP cycle. For added convenience, a 22-kW onboard charger will be available as an option, and battery pre-conditioning technology promises faster DC fast-charging times, enhancing the overall ownership experience.
Sales for the C-HR+ are set to commence in select European markets by late 2025, with a full rollout expected in 2026. Although the gas variant was discontinued in the U.S. in 2022, the C-HR+ is projected to debut in North America in 2026 as either a 2026 or 2027 model year vehicle.
2026 Toyota bZ4X enhancements
The 2026 model year bZ4X will see modest upgrades, including a new 57.7-kWh battery pack alongside a 73.1-kWh pack that offers slightly enhanced capacity compared to the current 71.4-kWh version. The new battery will be available only in front-wheel drive configurations with a single motor rated at 164 hp, while models with the larger pack will offer both front and all-wheel drive options, with power outputs increasing to 221 hp for the front motor and 338 hp for the dual-motor models.
Improvements to the suspension system aim to reduce noise and vibration, while dual-motor models will now be capable of towing up to 3,300 pounds, effectively doubling the towing capacity of current models. Furthermore, the bZ4X will feature an available 22-kW onboard charger to significantly decrease Level 2 charging times, while battery pre-conditioning will standardize quicker DC fast-charging during colder weather conditions.
Exterior and interior refinements
Enhanced aerodynamics will characterize the exterior design of the 2026 bZ4X, and the interior will now include a standard 14.0-inch touchscreen, elevating the tech experience for drivers and passengers alike.
2026 Lexus RZ F Sport and updates
Significant upgrades are also in store for the related Lexus RZ model. Each variant will now feature a water-cooled system and a 77-kWh lithium-ion battery pack, replacing the previous 71.4-kWh pack. The front motor’s output will increase to 221 hp, while the rear motor can reach up to 221 hp, providing improved acceleration and balanced torque distribution across the vehicle.
The RZ 350e will come equipped with a 221-hp single motor and front-wheel drive, while the RZ 500e will feature dual motors with all-wheel drive, yielding a powerful 375 hp. For those seeking the ultimate performance, the RZ 550e F Sport will deliver an exhilarating 402 hp.
Enhanced driving experience
A new steer-by-wire system will be available in mid-grade models and higher, offering a more direct driving experience with reduced vibration through the steering yoke. This innovative system operates without a mechanical connection to the front axle, allowing for up to 200 degrees of steering before locking, which enhances maneuverability.
All-wheel-drive versions of the Lexus RZ will also see their towing capacity double to 3,300 pounds, enabling greater versatility for drivers. Charging times will improve significantly with the addition of a 22-kW AC onboard charger, replacing the standard 6.6-kW charger, while battery pre-conditioning will enhance performance in cold weather.
These three models are set to launch later this year in select European markets, with a broader rollout planned for early 2026.