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For many automotive enthusiasts, particularly those who have a deep appreciation for BMW, the act of praising their favorite vehicles often includes a tendency to critique them just as passionately. This paradox is especially pronounced within the BMW community, where excitement for new models often collides with nostalgia for classic versions.
Consider a conversation between two dedicated fans, both thrilled about the latest M3 or M5, yet unable to resist comparing them unfavorably to their predecessors from decades past. This cycle of critique is as integral to BMW culture as the iconic blue and white badge itself.
A pivotal year for BMW’s electric lineup
As we progress through 2026, it is evident that this year is monumental for BMW. The company is poised to unveil the new iX3 SUV, anticipated to lead its class, particularly in terms of range, charging capabilities, software integration, and driving dynamics. With a competitive price tag of approximately $60,000, the iX3 is shaping up to be more affordable than many had initially projected, albeit still a considerable investment.
Anticipating the i3 sedan’s impact
Another exciting development on the horizon is the BMW i3 sedan. In the electric vehicle market, the Tesla Model 3 has garnered significant attention, often overshadowing its competitors. It is time for BMW to deliver a robust contender. If they can replicate the success of the 3 Series in an electric format, it could disrupt the market and challenge Tesla’s dominance.
Innovations in electric performance
The excitement continues. My co-host, Tim Levin, recently previewed the first fully electric car likely to earn the esteemed M badge. This groundbreaking vehicle features a remarkable quad-motor configuration, previously exclusive to larger trucks like the Rivian. It also promises to simulate gear shifts and engine sounds, providing a thrilling driving experience alongside exceptional torque and horsepower.
Can it convert traditionalists?
From everything we’ve learned about this innovative offering, it even makes the prestigious Porsche Taycan seem less impressive. However, during our latest episode of the Plugged-In Podcast, we explored a critical question: will this electric vehicle sway die-hard BMW fans who cherish traditional internal combustion engines? Many enthusiasts resist the notion of moving away from the roaring engines they love.
Reflections from CES and the evolving EV landscape
In addition to discussing BMW’s electric aspirations, our podcast also recapped the recent Consumer Electronics Show (CES). This year’s event showcased a multitude of robots and technological innovations. Notably, the presence of Geely, a Chinese automaker, marked a significant moment as the American market appears to be retreating from plug-in vehicles.
We also had the pleasure of speaking with Stephanie Valdez Streaty, the Director of Research & Development at Cox Automotive Mobility. She shared valuable insights into the future of the electric vehicle market as we move further into 2026. The looming question remains: are we on the verge of a market crash, as some analysts suggest, or will manufacturers adapt and thrive with more accessible and efficient options?
To delve into these topics and more, tune in to our show on your preferred podcast platform. This year is set to be an exciting one for the automotive world, and we are eager to share every thrilling development with our audience.