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In a notable shift for Italy’s automotive sector, Roberto Pietrantonio has been appointed as the new president of UNRAE (National Union of Foreign Automobile Representatives). This announcement came during the General Assembly of members, marking a pivotal moment for both Pietrantonio and the association he now leads. With a rich background in the automotive industry, he brings a wealth of experience to the role. His journey began at Fiat Group, where he honed his skills in various capacities from design to production and commercial roles.
Roberto Pietrantonio’s background and journey
Pietrantonio, a Naples native, joined Mazda Motor Italia in 2003, steadily ascending through the ranks to become CEO in 2016. His involvement with UNRAE dates back to 2016, and he has been part of the Executive Board since 2020. With this new presidency, he has expressed a profound sense of responsibility and pride, emphasizing his commitment to serving the association and continuing to advocate for Mazda.
His leadership comes at a time of transformation within the automotive industry, where technological advancements and sustainability are top priorities. By taking the reins of UNRAE, Pietrantonio aims to reinforce the association’s role as a key player in Italy’s automotive dialogue.
Vision for the future of UNRAE
During his inaugural address, Pietrantonio laid out his vision for UNRAE, emphasizing continuity, collaboration, and modernization. He aims to honor the 75-year legacy of the association while pushing for a transparent and effective communication strategy. According to him, enhancing the association’s authority in the automotive sector is vital, particularly in maintaining high standards for analysis and proposals.
The newly appointed president also acknowledged the contributions of his predecessor, Michele Crisci, who served as an honorary president and played a significant role during his eight years in leadership. Pietrantonio’s commitment to foster growth and adapt to the rapidly changing automotive landscape is a central theme in his approach.
New members and growth within UNRAE
During the assembly, UNRAE also welcomed five new members, including notable brands like BYD and Rolls Royce. This expansion brings the total number of members to 46, reinforcing the association’s influence and expertise in the automotive sector. Pietrantonio highlighted the importance of these new entries, as they enhance UNRAE’s capabilities in data analysis and research, ultimately benefiting all member companies.
As the automotive industry evolves, the need for fresh perspectives and innovative ideas becomes increasingly important. The new members are expected to contribute significantly to the association’s goals and initiatives.
Celebrating excellence in automotive education
The day was also marked by the celebration of the 75th anniversary of UNRAE, held at the stunning Ara Pacis in Rome. During this event, scholarships were awarded to five outstanding graduates in automotive marketing. The Director General of UNRAE, Andrea Cardinali, expressed his delight at the high-quality submissions received, reflecting the industry’s current trends and challenges.
The scholarship winners demonstrated exceptional insights into the future of the automotive market, covering topics from autonomous vehicles to sustainable practices. These fresh graduates represent the next generation of talent, bringing innovative ideas and strategies to help shape the industry’s future.
What lies ahead for the automotive industry?
Pietrantonio’s presidency is not just about leadership; it’s about steering the automotive sector through a period of significant change. With the rise of electric vehicles, digitalization, and sustainability, the industry faces both challenges and exciting opportunities. As he embarks on this new journey, Pietrantonio’s focus will be on ensuring that UNRAE remains a relevant and influential voice in discussions that will shape the future of mobility in Italy and beyond.
As we look ahead, the automotive landscape is poised for transformation, and with leaders like Pietrantonio at the helm of UNRAE, there’s much anticipation about how these changes will unfold. The ongoing dialogue between industry stakeholders and institutions will be crucial in navigating this evolving terrain.